Achievements

As a tourism-marketing specialist, Japan Tourism Marketing (JTM) provides an extensive array of support services and the highest quality research and consulting. We receive high marks in the industry, because we are able to meet the demands of a diverse customer base that spans the industry, including travel/tourism-related administration, industry groups, distributors, and facility operators

Accomplishments
Conducted ten-year forecast and analysis of passport issuance
Conducted forecast and analysis of airport passenger traffic during the 2002 World Cup Tournament
Researched major issues related to accessibility in sponsor travel and identified problem areas in the industry
Determined required travel package design by travel agencies to meet the needs of a key market segment, the aging baby boom generation
Conducted survey to study fall travel patterns, fall vacation days granted, and workers’ views toward fall vacation
Conducted survey to assess individual travel activity trends by age groups
Conducted survey to assess individual travel activity trends by age groups
Forecasted domestic/overseas travel patterns throughout the year, as well as during the Golden Week, summer vacation, and New Year’s holiday periods
Published JTB Report 2002, which detailed 2001 overseas travel survey results and provided a projection of future overseas travel trends
Studied the use of convenience stores as a travel sales channel
Studied the use of convenience stores as a travel sales channel
Researched the state of Japanese overseas travel and projected future trends
Conducted focus group interviews to assess image of Malaysia as a tourist destination
Conducted focus group interviews to assess image of Austria as a tourist destination
Conducted statistical analysis of travel patterns by age, and forecasted future trends
Conducted survey of Japanese overseas shopping activities by age and location, published report