Sep 8, 2004

The Fundamentals of the Japanese Outbound Travel Market
　　Your Shortcut to Understanding How Japan’s Market Works

[赤」【The event was completed. Thank you.】

As part of JATA World Tourism Congress 2004, the Japan Association of Travel Agents (JATA) will conduct a special Japan Marketing Seminar for JATA World Travel Fair exhibitors and travel industry professionals. This seminar will be an opportunity for overseas suppliers (especially first-time exhibitors) to learn the basic fundamentals of the workings of the Japanese travel industry.
Masato Takamatsu, Vice President of Marketing, Japan Tourism Marketing Co. will be a presenter at the seminar.

Topics covered will include:

• Characteristics and trends of Japanese overseas travelers
• Japan’s travel distribution system and effective ways for approaching the Japanese travel industry
• Features of Japanese package tour brochures
• Key aspects of the Japanese Travel Industry Law

This core, basic information is the fundamental knowledge you need for capturing and expanding your share of the Japanese outbound travel market. This valuable seminar will be repeated three times during the day.

Date （赤）【The event was completed. Thank you.】
September 23, 2004
First Session 07:30-08:30
*(for JATA World Tourism Congress registered delegates; includes light breakfast)
Second Session 10:00-11:30
Third Session 14:30-16:00
Venue Tower Building, Room 101 (1F), Tokyo Big Sight
Presenter Mr. Masato Takamatsu, Vice President of Marketing, Japan Tourism Marketing Co.
（Please see the profiles below.）
Fee 2,000 yen
*(Payable at the seminar. No charge for registered delegates of JATA World Tourism Congress)

●Presenter
Profile of presenter

(写真)

Masato Takamatsu
Vice President, Marketing

Mr. Takamatsu is one of JTM’s founding members and continues to play a central role in the organization. He is the lead consultant for overseas clients and plays an active role as a case moderator and panelist.

Inquiries: Japan Association of Travel Agents Mr. Shimizu
Tel:　03-3592-1274
Fax:　03-3592-1268
URL:　www.jata-net.or.jp/english/Info/info3.htm
E-mail:　gyomu1@jata-net.or.jp