The presentation slides 'Recent Trends of Japanese Outbound Travel Market'
presented at 'Seminar on Japanese Tourism' co-hosted by Japan ASEAN Centre and Ministry of Tourism, Malaysia.

Japan Tourism Marketing Co. sent Masato Takamatsu as a lecturer for this seminar in Kuala Lumpur. The seminar was planned to share with local travel professionals the most updated information on trends of Japanese outbound travel market and the opportunities and challenges of Malaysia as a travel destination for Japanese.

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[Copyright Notice]
The copyright of this document is owned by Japan tourism Marketing Co.
Whenever referring or quoting, copyright notice (© Japan Tourism Marketing Co. 2005) must appear.Also the appearance of URL " www.tourism.jp " is also required.

[Contents]
The document covered includes:

• Outbound Travel Market at a Glance
• Japanese International Departure (1990 - 2004) and JATA Quota to 2007
• Japanese Population (2000)
• Japanese Population (2005)
• Japanese Population (2010)
• Japanese Departure by Gender
• Departures by Gender and Age Group (1996)
• Departures by Gender and Age Group (2000)
• Departures by Gender and Age Group (2004)
• Departures by Gender and Age Group (2000/2004)
• Change in Departures by Gender and Age Group
• Holidays & Seasonality for Outbound Travel (2004)
• Monthly Departure by Age Groups (2004)
• Japanese Departures by Country
• Tourist Generating Market in Japan
• Departure Ratio by Prefectures
• Number of Airline Seat Supply by Major Airports
• Share of Airline Seat Supply by Major Airports
• Market Leaders
• Female Travel Market Growth by Age Group 2000
• Female Travel Market Growth by Age Group 2000/2004
• Female Age Groups on the Growth Curve
• Male Travel Market Growth by Age Group 2000
• Male Travel Market Growth by Age Group 2000/2004
• Male Age Groups on the Growth Curve
• Japanese Population (2005)
• Characteristics of Men in 50s
• Purpose of Trips for 50s
• Popular Destinations for 50s
• Popular Destinations for Men in their 50s
• Popular Destinations for Women in their 50s
• Activities in Destinations (50s)
• Seniors (60+)
• Japanese Population (2005)
• Purpose of Trips (60+)
• Popular Destinations (60+)
• Popular Destinations (Men 60+)
• Popular Destinations (Women 60+)
• Activities in Destinations (60+)
• Women in 30ｓ
• Employment Rate of Women in 30s
• Marriage Rate of Women in 30s
• Women in 30s with Children
• Studying women in 30s
• Popular Destinations　(Women 30s)
• Popular Destinations　(Women in 30s: Single vs. Married)
• Activities at Destinations
• 30s Men vs. Women
• Popular Destinations (Men 30s)
• Popular Visited Destinations (30s)
• Purpose of trips (30s)
• Activities in Destinations (30s)
• Japanese Travel Trade and Travel Agency Law
• Travel Companies in Japan
• Package Tour Distribution Channel in Japan
• Wholesaler Tour Planning Work Flow Chart
• Travel Itinerary Booking Guarantee ＜Travel Agency Law＞
• Enforcement of 'Travel Itinerary Booking Guarantees' Revised in 2005
• Compensation Case Study
• Tour Brochure and Final Itinerary
• Compensation
• Destination Malaysia for Japanese Travellers
• Japanese Arrival to Malaysia (1994-2004)
• Japanese Monthly Arrival to Malaysia (1999-2005)
• Japanese International Departure vs. Japanese Arrival to Malaysia
• Recent Growth of Japanese Arrival to Saba
• Japanese Purpose of Visit to Malaysia
• Duration of the Travel to Malaysia
• Travel Companions of Japanese Visitors to Malaysia
• Activities Undertaken in Malaysia
• Repeat Visit to Malaysia
• Travel Arrangement of Japanese Travellers to Malaysia
• Image of Malaysia ×Interests in Destinations & Attractions
• Closely linked with the images of Malaysia and Interested
• Closely linked with the images of Malaysia, but NOT attractive
• Less closely linked with the images of Malaysia, but attractive
• Less closely linked with the images of Malaysia and NOT attractive
• Voices of Japanese Visitors to Malaysia
• Tourist Generating Market in Japan
• Departure Ratio by Prefectures
• Number of Airline Seat Supply by Major Airports
• Share of Airline Seat Supply by Major Airports
• Market Leaders
• Female Travel Market Growth by Age Group 2000
• Female Travel Market Growth by Age Group 2000/2004
• Female Age Groups on the Growth Curve
• Male Travel Market Growth by Age Group 2000
• Male Travel Market Growth by Age Group 2000/2004
• Male Age Groups on the Growth Curve
• Preferred Travel Style
• Characteristics of Men in 50s
• Purpose of Trips for 50s
• Popular Destinations for 50s
• Popular Destinations for Men in their 50s
• Popular Destinations for Women in their 50s
• and more

[Presenter]

Profile of presenter

Masato Takamatsu Vice President, Marketing Mr. Takamatsu is one of JTM’s founding members and continues to play a central role in the organization. He is the lead consultant for overseas clients and plays an active role as a case moderator and panelist.