‘Consumer Trend Report’ features ‘Potential New Travel Market: Interior Decorating Buying Trips’ and ‘A Change in Shopping Behavior of Japanese Overseas Travelers’.

Recently, Japanese are increasingly interested in interior decoration. Overseas tours themed at searching for interior design have attracted a considerable number of participants. Will the interior decoration search be another major purpose for outbound travel?

Over the last five years, we have seen a rapid increase in the number of outlets of luxury brand products in Japan. How does it affect the shopping behavior of Japanese overseas travelers? JTM Report’s study of the travel shopping trend includes the analysis by area of residence and age group.

‘Marketing Segment Report’ features ‘Current and Future Market for Mother/Daughter Travel from Japan’, while ‘Aviation Trends’ focuses on the background and the challenges of Jetstar Airways, an Australian LCC’s inauguration to Japan market. ‘NTO Watch’ discusses the strategy of Guam and Saipan to shift to an upscale destination and ‘Internet Impact’ tries to identify how a travel can benefit from utilizing SNS (Social network site) by studying the case of ANA.

Readers are also provided with monthly economic trend as well as the most updated figures of Japanese international departures and gross sales of 50 major travel companies in Japan.