Takamatsu Vice President, Marketing(Japan Tourism Marketing Co.) gave a lecture of Strategic Destination Marketing Sminar held on Tourism Promotion and Marketing Seminar, conducted by Japan International Cooperation Agency (JICA) on 20 Jun, 2007.

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The document covered includes:

• 1.1 Identify your focus market and customers
• 1.2 Identify customer needs and wants
• 2.1 Review your tourism resources and products
• 3.1 Study your bisiness environment including your competitors
• 4.1 SWOT Analysis
• 4.2 Identify key opportunities to better and more profitably meet customer needs ⇒ Key Factors for Success
• 4.3 Figure out how to act on those oppotunities
• 5.1 Develop tourism products that meet customer needs
• 6.1 Creat and execute marketing Action Plan

[Copyright Notice]
The copyright of this document is owned by Japan tourism Marketing Co.
Whenever referring or quoting, copyright notice (© Japan Tourism Marketing Co. 2007) must appear.Also the appearance of URL " www.tourism.jp " is also required.

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Masato Takamatsu Vice President, Marketing Mr. Takamatsu is one of JTM's founding members and continues to play a central role in the organization. He is the lead consultant for overseas clients and plays an active role as a case moderator and panelist.