JTB Report 2011: All About Japanese Overseas Travelers

JTB Report 2011: All About Japanese Overseas Travelers

Most popular report on Japanese overseas tourists, covering spending and other trends in overseas tourism markets. Indispensable for any organization with interests in tourism. Published in July 2011.

Price: shipped within Japan JPY 13,440 (including delivery fee)/ shipped outside of Japan JPY 15,000 (including delivery fee)

JTB Report 2011: All About Japanese Overseas Travelers

I. The Number of Japanese Traveling Abroad in 2010
 1. Trends in the Number of Japanese Traveling Abroad
 2. Exchange Rates, GDP and the Number of Japanese Traveling Abroad
 3. Overseas Travelers by Gender and Age
 4. Overseas Travelers and Departure Ratios by Japanese Prefecture
 5. Number of Overseas Travelers by Month
 6. Number of Overseas Travelers by Airport
 7. Number of Overseas Travelers by Destination



II. The Types of Overseas Trips Taken by the Japanese in 2010
 1. Market Segments and Size
 2. Number of Overseas Trips Taken in 2009 and Previous Travel Experience
 3. Destinations and Markets
 4. Purpose of Travel
 5. Travel Duration and Number of Accommodation Sites Used
 6. Travel Companions
 7. Activities at Destinations
 8. Travel Costs
 9. Destinations and Repeat Travelers



III. Reasons for Making Trips and the Use of Travel Firms
 1. Motivations for Overseas Travel
 2. Use of Travel Firms
 3. The Timing of Travel Arrangements
 4. Packaged Tours and Individually Arranged Travel



IV. The Overseas Travel Experience of the Japanese
 1. Overseas Travel Experience
 2. Number of Previous Overseas Trips
 3. Overseas Travel Experience by Destination
 4. Preferences of Overseas Travelers



V. The Preferences of Potential Overseas Travelers
 1. Desire to Travel Overseas  
 2. Factors Hindering Overseas Travel
 3. Preferred Purpose of Travel
 4. Preferred Destinations
 5. Preferred Style of Travel



VI. Overview of Overseas Travel in 2010 and Future Trends



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