News Update - March

Monthly JTM Report : Mar 2010

1-1.Japanese Economic Trend (released in February 2010)


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1-2. Number of Japanese Overseas Travelers in December 200

Japan National Tourist Organization announced that the estimated number of Japanese overseas travelers in December 2009 was 1,284,000 a 0.7% increase over December 2008, and that in January 2010 was 1,277,000, an 8.9% increase, respectively. Looking back at the Japanese travel market in 2009, a decline due to the world economy crisis and the spread of H1N1 influenza continued until August. In September saw an increase in the Japanese international departure thanks to the rise of Japanese yen and the effect of 'Silver Week'. However, it is still difficult to say that the Japanese travel market has come to a complete recovery from the slow market trends.
In December, Japanese tourist arrival also increased in China (+8.4%), Taiwan (+0.2%) and Guam (+5.1%). A considerable decrease was seen in the Japanese arrival to Singapore (-15.1%) and North Mariana (-23.8%) due to the decrease of flights and downsizing of aircrafts.

Narita International Airport reported that the number of Japanese departures in December 2009 was 667,655 up 0.2% from the same month of the year before. Kansai International Airport recorded 271,850, (+1.0%), and Central Japan International Airport 125,773, (-7.2%).

Number of Japanese Overseas Travelers in 2009
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** Estimated by JNTO.
X Estimated by the Ministry of Justice

Number of Japanese Overseas Travelers by Destinations in 2009
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** Estimated by JNTO.
X Estimated by the Ministry of Justice

Number of Japanese Overseas Travelers by Destinations October to December 2009
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Changes % = vs. the same month of the year before
*Figures not available
Source: Japan Tourism Marketing Co, and JNTO

Number of Japanese Overseas Travelers by Departure Airport (Dec. 2009)
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1-3. Number of Inbound Travelers in December 2009

According to the JNTO, the number of international visitors to Japan for December 2009 was 627,200, a 22.2% rise from the same period of the previous year. In December, Japan experienced an increase of tourist arrival from major Asian countries: Korea (+64.9%), Thailand (+39.5%), Singapore (+23.7%), Hong Kong (+19.6%), China (+16.8), and Taiwan (+10.8%). UK visitor arrival to Japan was down 7.0% from December 2008, and Canada visitor arrival was -8.6%.

Number of Inbound Travelers by Destinations October to December 2009
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Source: JNTO


1-4. Gross Sales of Major Companies (Outbound Travel Products)


Gross sales in outbound travel of the top 50 travel companies were approximately 161 billion JPY in December 2009. It has decreased by 16.3% from the same month of the previous year. Gross sales of outbound package tours in December 2009 were 55.4 billion JPY, decreased by 19.3% from the year ago, while total number of tourists on package tours decreased by 3.8%.

Chart 1: Major Wholesalers Sales (Dec. 2009)
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KNT: Kinki Nippon Tourist, NTA: Nippon Travel Agency, HEI: Hankyu Express International,
TOP: Toptour Corporation (formerly Tokyu Tourist Corporation)

Chart 2: Gross Sales of the Top 50 Travel Companies (Dec. 2009)
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Chart3: Gross Sales of Package Tours  (Dec. 2009)
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Chart4: Per Person Sales  (Dec. 2009)
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