Shaping the Future of Human Connections
We design meaningful connections beyond tourism—creating value for people, communities, and society.
Our Philosophy
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Newsroom
Basic Policy on Customer Harassment
Policy on Preventing Job-Hunting Harassment and Contact Information for Reporting Concerns
JTB Tourism Research & Consulting Contributed to PATA Tourism in Focus
Human Flow Data Comes Alive When Layered: Unlocking Data's value Increases Through Combination
[Part 1] Business Succession in Family-Run Regional Ryokan: Conditions for Successful Family and Third-Party (M&A) Succession
Articles & Insights
Tourism Statistics
We provide the latest tourism statistics and related data through clear, easy-to-understand visualizations.
(Inbound)
Foreign Visitors to Japan
Jul 2026: Estimated figures
3,442,100 visits
YOY+0.1%
YTD 202624,527,200 visits
(Outbound)
Japanese Travelers Abroad
Jul 2026: Estimated figures
1,191,298 visits
YOY-1.2%
YTD 20268,135,900 visits
Our Expertise
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