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We design meaningful connections beyond tourism—creating value for people, communities, and society.
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We have published "The State of the 2025 Overseas Travel Market and Future Outlook: JTB Outbound Tourism Report 2026—All AboutJapanese Overseas Travelers".
Special Guest Column by Photographer Uruma Takezawa: “Tourism × Photography” | “On Travel and Photography”
Updating Tourism Marketing Now — A New Philosophy That Connects the World and Local Communities: "TPM (Travel Professional Marketing)"

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Tourism Statistics
We provide the latest tourism statistics and related data through clear, easy-to-understand visualizations.
(Inbound)
Foreign Visitors to Japan
May 2026: Estimated figures
3,559,900 visits
YOY-3.6%
YTD 202617,936,000 visits
(Outbound)
Japanese Travelers Abroad
May 2026: Estimated figures
1,127,432 visits
YOY+4.7%
YTD 20265,854,300 visits
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