Survey on the Awareness of the “Noto Peninsula Earthquake 2024 and Travel to Japan in 12 Countries/Regions”
JTB Tourism Research & Consulting Co. (Shinagawa-ku, Tokyo, President and CEO Yoshihito Kazama) has compiled the results of a survey on the awareness of the “Noto Peninsula Earthquake 2024 and Travel to Japan”.
More than three months after the earthquake, efforts to restore daily life continue in the affected areas. Our company believes that attracting tourists to Japan is an important element for the recovery and development of the regional economy in the future, and we have conducted a survey on the impact of the earthquake on travel to Japan in12 countries and regions. The results of this survey show that while there is an impact on the awareness of travel to Japan, the earthquake has also sparked interest in the affected areas. In addition, many travelers who intend to visit Japan express a desire to know more about the local situation, and it is expected that providing detailed information to alleviate their concerns will lead to a quick recovery. The JTB Tourism Research & Consulting aims to provide information that is useful to everyone involved in tourism, in order to realize a prosperous life for people and a vibrant region, and we will continue to strive to do so in the future.”
Insights:
- The intention to travel to Japan is high in all regions, exceeding 80% in Southeast/South Asia. There is a tendency for younger people in Europe, America, and Australia to be more interested.
- The intention to travel to Japan is 71.9% across all 12 countries/regions, with 79.1% in East Asia and 82.0% in Southeast/South Asia, showing that approximately 80% are interested in traveling to Japan. In Europe, America, and Australia, the overall figure is 60.0%, but it is nearly 70% (68.0%) among people in their 20s, indicating that the younger the age, the higher the interest in traveling to Japan.
- People who those interested in traveling to Japan want to know more about the local situation when traveling, and “I learned about the Hokuriku region in the news and became interested” ranks high. The impact of the earthquake is less in Europe, America, and Australia compared to other regions.
- When we asked those who answered that they are “interested and want to go” to Japan about the impact of the Noto Peninsula earthquake on their travel to Japan and their visit to the Hokuriku region, the overall ratios of “I wanted to know more about the local situation when traveling to the Hokuriku region (27.7%)” and “I learned about the Hokuriku region in the news of the earthquake and became interested (26.3%)” exceeded “I wanted to refrain from traveling to Japan for 1-2 years (23.8%)” and “I thought I would avoid visiting the Hokuriku region for a while (23.1%)”.
- Looking by region, the highest number of travelers from Europe, America, and Australia said “There is no particular impact on travel to Japan (30.7%)”. Also, the proportion of those saying “I will avoid visiting the Hokuriku region for a while” is low at 14.1%, indicating that the impact of the earthquake is less in these regions compared to others.
- What people want to do on their trip to Japan is to “see natural scenery”, “eat Japanese food”, and “hot springs”, which are consistently popular. East Asia has a higher interest in “food” and “hot springs”, while Europe, America, and Australia have a higher interest in “experiencing everyday life in Japan”.
- In terms of what people want to do on their trip to Japan, the overall top choices were such as “enjoying natural scenery”, “eating authentic Japanese food”, “eating traditional local Japanese dishes”, “hot springs”, and “experiencing Japanese culture”, showing that these are stably popular as representative contents of Japan.
When we pick up items that differ by region, East Asia has a higher proportion of “eating authentic Japanese food” and “shopping for food and other items” compared to other regions, showing a trend of high interest in “food”.
In East Asia and Southeast/South Asia, there is a relatively high proportion of “shopping for fashion accessories and Japanese cosmetics”. - Travelers from Europe, America, and Australia tend to have a relatively high proportion of “experiencing everyday life in Japan” and “visiting places where other foreigners do not go”, suggesting that they may be seeking tourism that delves into the local area.
- In terms of what people want to do on their trip to Japan, the overall top choices were such as “enjoying natural scenery”, “eating authentic Japanese food”, “eating traditional local Japanese dishes”, “hot springs”, and “experiencing Japanese culture”, showing that these are stably popular as representative contents of Japan.
[Survey Outline]
Method: Web based questionnaire survey
Target country/region:
[East Area] China（541）、Hong Kong（489）、Taiwan（540）、Korea（540）
[South East / South Asia] Thailand（541）、Singapore（537）、India（571）
[Europe, America, Australia] UK（540）、France（544）、Germany（540）、U.S.A（540）、Australia（539）
Respondents: Men and women over the age of 20 living in each country/region
Survey Term：March 2024
[Contact]
JTB Tourism Research and Consultant Co.
Public Relations
Inquiry Form：https://www.tourism.jp/contact/
