Wenfang HE
Consultant
Area of Expertise
- Japan-bound Tourism
- Sustainable Tourism
Wenfang has more than 15 years of experience in Japan-bound tourism work. Her focus is supporting the region to achieve sustainability that creates good quality of interaction between tourists and local residents; while also preserving the rich culture and diversity of the region.
Career Overview
After joining the JTB Group, Wenfang has engaged in inbound business to Japan for more than 15 years. Experienced in all areas of inbound travel operation from B2B to B2C; from MICE to FIT; both offline and online; and from tailor made tours to packaged tours. She was in charge of accommodation arrangements for partner companies during the Beijing Winter Olympics. Since 2022, she has been in the current position; focuses on the promotion of Global Sustainable Tourism