Yibo Kang
Consultant
Area of Expertise
- Japan-bound Tourism
- Travel and Consumer Behavior
- Tourism Development
- Sustainable Tourism
In 2020, Yibo became a valued member of JTB Tourism Research and Consulting Co. Leveraging his experience in the hospitality industry and academic research across China, the U.S., and Japan, he spearheads diverse global projects. He is currently engaged with government and international organization initiatives, inbound and outbound tourism analysis, consumer behavior studies, market trend research, and sustainable tourism development programs.
Career Overview
Mr. Kang has expertise in the tourism and hospitality industry, which is boosted by his diverse educational background. He earned a Master’s degree in Tourism from Rikkyo University (Japan) and an MBA in Hospitality from Johnson & Wales University (USA). With hands-on experience as an Event Sales Manager at Grand Hyatt Shanghai and a Professional Certificate in Sustainable Tourism from GSTC (Global Sustainable Tourism Council), he is currently engaged in government and international organization initiatives, inbound and outbound tourism analysis, consumer behavior studies, market trend research, and sustainable tourism development programs.