• Research Reports and White Papers
  • NEW

JTB Report 2020

All About Japanese Overseas Travelers

JTB Report 2020

Published August 2020

Print on demand (Paperback):JPY13,200

(including tax)

Most popular report on Japanese overseas tourists which benefit a wide range of readers, covering spending and other trends in overseas tourism markets.



  1. The Influence of COVID-19 and the Outlook for the Japanese Travel Market
  2. The Number of Japanese Traveling Abroad in 2019
    1. Trends in the Number of Japanese Traveling Abroad
    2. Exchange Rates, GDP and the Number of Japanese Traveling Abroad
    3. Number of Passports Issued
    4. Overseas Travel Turnover of Major Travel Agencies
    5. Number of Overseas Travelers by General and Age Group
    6. Overseas Travelers and Departure Ratios by Japanese Prefecture
    7. Number of Overseas Travelers by Month
    8. Number of Overseas Travelers by Air- and Seaports
    9. Number of Japanese Passengers Boarding on Overseas Cruises
    10. Number of Japanese Overseas Travelers by Destination
  3. The Types of Overseas Trips Taken by the Japanese in 2019
    1. Market Segments and Size
    2. Number of Overseas Trips Taken and Previous Travel Experience
    3. Destinations and Markets
    4. Purpose of Travel
    5. Travel Duration and Number of Accommodation Sites Used
    6. Travel Companions
    7. Activities at Destinations
    8. Travel Costs
    9. Destinations and Repeat Travelers
  4. Reasons for Making Trips and the Use of Travel Agencies
    1. Motivations for Overseas Travel
    2. Use of Travel Agencies
    3. The Timing of Travel Arrangements
    4. Package Tours and Individually Arranged Travel
  5. The Overseas Travel Experience of the Japanese
    1. Overseas Travel Experience
    2. Number of Previous Overseas Trips
    3. Overseas Travel Experience by Destination
    4. Preferences of Overseas Travelers
  6. The Preferences of Potential Overseas Travelers
    1. Desire to Travel Overseas
    2. Factors Hindering Overseas Travel
    3. Preferred Purpose of Travel
    4. Preferred Destinations
    5. Preferred Style of Travel
  7. Background Data


JTB Corp.
JTB Tourism Research & Consulting Co.
Print on Demand (Paperback):JPY13,200(including tax)
84 pages

Our Publications