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Croatia, a country that relies heavily on tourism, welcomes more than three times its population in visitors every year

Edward Trupkovic Katayama

Advisory Consultant

公開日

Croatia’s journey toward becoming a tourism-driven nation began from a position of weakness. The Old Town of Dubrovnik and Plitvice Lakes National Park—both UNESCO World Heritage Sites—were temporarily designated as “World Heritage in Danger,” and the number of international visitors plummeted. How did Croatia, which now welcomes more than three times its population in tourists, manage to transform itself into a tourism-driven nation despite the negative image caused by the conflict? This article examines the initiatives aimed at reviving the tourism industry from both soft and hard infrastructure perspectives.

Please download the full column below.

"Croatia: A Tourism-Driven Nation That Welcomes More Than Three Times Its Population in Tourists Every Year" is available here
 

(Source) "KER Economic Information, February Issue" published by the Kyushu Economic Research Institute *This column is a reprint of the article listed on the left.

ザグレブ市イベント
 Photo source: Zagreb City Tourist Board website
. Photo by Julien Duval

著者

Advisory Consultant

He was born and raised in Paris, France. After serving as the tourism officer at the Croatian Embassy in Tokyo, he was responsible for public relations as the representative of the Croatian Pavilion at the 2005 World Exposition (Aichi Expo). He subsequently served as the director of the Croatian National Tourist Board’s Tokyo office, where he played a key role in establishing Croatia as an emerging destination for Japanese travelers. From 2014 to 2015, he served as Chairman of the Association of Foreign Government Tourist Offices in Japan. Since 2016, he has served as President of Good Idea LLC and as a Director of the Travel Roundtable. Since 2021, he has served as Representative Director of the Japan-Croatia Association and a Director of SKAL INTERNATIONAL TOKYO. He has lived in Croatia, France, Canada, and Japan.

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