Expertise

The inbound tourism market is constantly evolving amid changing social and economic conditions. We provide data-driven analyses of the current state and future outlook from a macro perspective.

Starting from the region’s vision for tourism management, we provide comprehensive support—from designing decision-making metrics to data utilization, policy implementation, and operational standardization. We work closely with local stakeholders to implement digital transformation in tourism that goes beyond mere concepts—ensuring it is effectively applied on the ground and delivers tangible results.

Established in 2005 as Japan’s first research organization dedicated to health tourism, the Health Tourism Research Institute is part of JTB Tourism Research & Consulting. Drawing on its extensive track record and expertise, the institute works to enhance well-being through travel by leveraging the natural and cultural assets of local communities and collaborating with healthcare and medical professionals.