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  2. Expertise
  3. Tourism Education

Tourism Education

Developing the next generation of tourism leaders

From foundational tourism knowledge to advanced promotion and marketing, we provide end-to-end support—ranging from customized training tailored to specific needs to the design and delivery of training programs in collaboration with universities and vocational institutions.
Our work focuses on developing tourism talent, encompassing hands-on training, cross-sector collaboration among industry, government, and academia, and specialized training for tour guides.

Our Capabilities

Practical skills you can apply immediately through hands-on training

From foundational tourism knowledge to advanced promotion and marketing, we offer tailored, practice-oriented training programs designed to meet specific needs.

Branding for regions, industries, and universities through cross-sector collaboration

We support branding initiatives for regional industries, local governments, and universities through cross-sector collaboration, including joint research and educational partnerships, as well as the development of tourism professionals.

Tour Guide Training and Development

We support the design and delivery of training programs for tour guides, who play a vital role in connecting local communities and visitors.

 

Solutions & Approaches

Customized Training Programs for Tourism Professionals

We design our curriculum based on the organizer’s vision for tourism professionals and dispatch the most suitable instructors through the JTB Group and our company’s network.

Development and Implementation of a Tourism Workforce Development Curriculum Through Industry-Academia Collaboration

To cultivate the next generation of professionals who will lead the tourism industry, we provide support to educational institutions such as universities and vocational schools in conducting lectures and practical training aimed at developing tourism talent.

Support for the Operation of a Tour Guide Training Program

Based on the vision for tourism guides in the region, we will develop a training program for tourism guides and provide support for program management, the design of guide training programs, and the creation of manuals.

Related Keywords

  • Tourism Education
  • Tourism professionals
  • Industry-government-academia collaboration in tourism
  • University partnerships
  • Tour guides
  • Hands-on tourism training

Selected Projects

Tokyo International University
FY 2025

TIU Tourism Nation Program 2025

Planning and operation of the "Tourism Nation Program 2025" through an industry-academia partnership with Tokyo International University. We continuously implement this comprehensive program in collaboration with the university, incorporating university lectures, seminars, internships, and other activities.

Minato Ward, Tokyo (JTB Corporation)
FY 2025

R7 Minato Ward Tourist Volunteer Guide Training Support Services

Minato Ward Volunteer Tour Guide Training Program. We planned and managed a curriculum designed to train new volunteer tour guides and enhance the skills of existing guides. We conducted a 13-session training course for new guides and a 5-session skills enhancement course. We invited experts from a wide range of fields—from topics specific to Minato Ward, such as tourism studies, interacting with international visitors, and the basics of universal tourism, to broader general knowledge, including history and geography—to lead the sessions. (Implemented in collaboration with JTB Corporation)

Tokyo International University
FY 2024

Planning and Administration of Educational Programs at Tokyo International University

Planning and operation of the "Tourism Nation Program 2024" through an industry-academia partnership with Tokyo International University. This comprehensive program, conducted in collaboration with the university, includes lectures, seminars, and internships, and is implemented on an ongoing basis.

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Further Reading

  2. Expertise
  3. Tourism Education