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Senior Consultant

Kaoru Saito

Kaoru Saito
She specializes in conducting research to solve problems from the perspectives of both local communities and businesses, as well as consumers (tourists, residents, and shoppers). She has particular expertise in the food sector.
専門領域

経歴

At the Saison Group’s Center for Product Research (CORE), she engaged in research and development focused on food and lifestyle-related topics, as well as product development proposals. Since 1998, she has been with the Saison Research Institute (SRI), where she has been responsible for consumer and lifestyle analysis, trends in the restaurant and retail sectors, market research, and downtown revitalization initiatives. She has held her current position since April 2004.

主な要職・公職

  • Part-time Lecturer, Faculty of Commerce, Chuo University: "Food Culture"2003–2005

プロジェクト実績

担当プロジェクト

Tokyo International University
2025年

TIU Tourism Nation Program 2025

Planning and operation of the "Tourism Nation Program 2025" through an industry-academia partnership with Tokyo International University. We continuously implement this comprehensive program in collaboration with the university, incorporating university lectures, seminars, internships, and other activities.

Tokyo International University
2024年

Planning and Administration of Educational Programs at Tokyo International University

Planning and operation of the "Tourism Nation Program 2024" through an industry-academia partnership with Tokyo International University. This comprehensive program, conducted in collaboration with the university, includes lectures, seminars, and internships, and is implemented on an ongoing basis.

Tokyo International University
2023年

Planning and Administration of Educational Programs at Tokyo International University

Planning and operation of the "Tourism Nation Program 2023" through an industry-academia partnership with Tokyo International University. The program is implemented on an ongoing basis as a comprehensive initiative in collaboration with the university, including lectures, seminars, and internships.

Tokyo International University
2022年

Planning and Administration of Educational Programs at Tokyo International University

Planning and operation of the "Tourism Nation Program 2022" through an industry-academia partnership with Tokyo International University. The program is implemented on an ongoing basis as a comprehensive initiative in collaboration with the university, including lectures, seminars, and internships.

Tokushima Prefecture
2021年

"Creating Food Culture Stories: 'Millet Cuisine of the Nishi-Awa Region'"

To support the Agency for Cultural Affairs’ efforts to preserve and pass on food culture, we conducted a survey of the current situation through questionnaires and interviews. We worked to weave the narrative of the “Nishi-Awa Whole Grain Diet” while also raising awareness through the production of videos, pamphlets, and other materials.

Japan Tourism Agency
2021年

Survey on the Resumption and Recovery of Overseas Educational Trips

With an eye toward the post-COVID era, we will continue our research efforts aimed at resuming and revitalizing educational travel from Japan to overseas destinations. We will develop communication tools to promote travel and explore future directions.

Kaoru Saitoの実績をすべて見る

執筆・メディア出演・講演等

2015年

Lecture
Private companies
November 6, 2015
The Appeal and Value of "Japanese Cuisine": Its Potential—Marking Its Designation as a UNESCO Intangible Cultural Heritage

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JTB Tourism Research & Consulting Co.

Public Relations, Corporate Planning Department

105-7106 Japan　1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo6F Shiodome City Center,

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