Our Philosophy
JTB Tourism Research & Consulting,
a think tank for a new era,
advances connections beyond travel and tourism
advances connections beyond
travel and tourismto enrich lives
to enrich lives and strengthen communities.
and strengthen communities.
Brand Slogan
Shaping the Future of Human Connections
We design meaningful connections beyond tourism—creating value for people, communities, and society.
What We Stand For
Guided by three core principles—Future Orientation · Value Creation · Client Empathy—we define the foundation of everything we do.
Future Orientation
Looking Ahead, Expanding Perspective
We take a broad, forward-looking perspective—drawing on insights from the past and present—to help shape a sustainable and vibrant future.
Value Creation
Creating New Value Beyond Convention
We unlock new possibilities for people, assets, and regions, delivering value that goes beyond the traditional boundaries of tourism.
Client Empathy
Empathizing, Supporting, and Acting Together
We listen closely to voices on the ground and the aspirations of local communities, working alongside our clients to address challenges. Through a deep, empathetic understanding of people and society, we build trust and foster meaningful connections.
Connect with Us
JTB Tourism Research & Consulting Co.
Public Relations, Corporate Planning Department
105-7106 Japan 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo6F Shiodome City Center,