Thematic Survey
Considering “The Future of Tourism Enabled by Digital Transformation in Tourism”
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Research Reports
Latest Reports
定点調査
Examines how technological advancements are reshaping traveler behavior and the travel industry.
(Formerly “Survey on Smartphone Use and Travel Spending”)
Explores how changes in lifestyle are influencing travel behavior and demand.
2024–
A Survey Examining the Current State of Overseas Travel by Japanese Citizens and Long-Term Trends in Their Attitudes Toward Overseas Travel
Since 1988—held once a year
We surveyed satisfaction levels and perceptions across 240 regions nationwide to uncover their hidden charms!
Launched in 2012. Relaunched in 2023
Annual Trends, Golden Week, Summer Vacation, and Year-End/New Year Travel Trends and Market Estimates
Since 1969
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