1. Our Consultants
  2. Yuko Katsuno
Chief Consultant

Yuko Katsuno

Yuko Katsuno
She provides research and practical support aimed at creating an environment where everyone—regardless of age, gender, nationality, or disability—can enjoy travel with confidence and peace of mind.
専門領域

経歴

Beginning in 1997, she worked for 15 years as a tour conductor at JTB Support International Co., Ltd., primarily accompanying overseas group and package tours. Starting in 2012, she was responsible for operations related to Japanese group tours at the JTB Hong Kong branch. Through interactions with a diverse range of travelers, including seniors and people with disabilities, she gained extensive practical experience in customer service, on-site operations, and communication. She has held her current position since 2015. Drawing on her previous experience, she serves as a Universal Tourism Promotion Officer and is engaged in projects related to universal tourism with government agencies, local governments, and private-sector organizations. She also provides consulting services and lectures based on the concepts of “barrier-free mindset” and “disability awareness.”

主な要職・公職

  • Universal Tourism Promotion Advisor for Hyogo PrefectureFY2023

プロジェクト実績

主な実績

  • Study on Festival Management (Local Government / 2022)
  • Sports Data Collection and Analysis Project (Local Government / 2022)
  • Accessible Tourism Promotion Project (2018–)
  • Survey on the Provision of Information and Guidance Using ICT for People with Visual and Hearing Impairments at Passenger Facilities (Government Agencies / 2017)

担当プロジェクト

Tokyo
2025年

Survey on Measures for Domestic Tourists in the Ogasawara Islands for FY 2025

We conducted a survey of companies in the Kansai and Chubu regions to examine the current state of employee benefits, workation, and remote work, and also investigated and analyzed the current state and needs regarding educational travel. We have compiled the results into a report.

Numazu City, Shizuoka Prefecture
2025年

Support Services for the Revision of the Numazu City Tourism Promotion Vision

We provided support for the development of Numazu City’s Tourism Promotion Vision by conducting various surveys and analyses, including a tourism trends survey.

Minato Ward, Tokyo (JTB Corporation)
2025年

R7 Minato Ward Tourist Volunteer Guide Training Support Services

Minato Ward Volunteer Tour Guide Training Program. We planned and managed a curriculum designed to train new volunteer tour guides and enhance the skills of existing guides. We conducted a 13-session training course for new guides and a 5-session skills enhancement course. We invited experts from a wide range of fields—from topics specific to Minato Ward, such as tourism studies, interacting with international visitors, and the basics of universal tourism, to broader general knowledge, including history and geography—to lead the sessions. (Implemented in collaboration with JTB Corporation)

Shinonsen Town, Hyogo Prefecture
2025年

Shinonsen Town Universal Tourism Seminar

A seminar on universal tourism was held in Shinonsen Town.

Asago City, Hyogo Prefecture
2025年

Asago City UT Seminar

A seminar on universal tourism was held in Asago City.

Tokyo
2024年

FY 2024 Contract for the Operation of the Startup-Led Island Revitalization Promotion Project

Support services for attracting and promoting the activities of startups in Tokyo’s island municipalities. This includes providing ongoing support from the recruitment and selection of startups through to their matching with remote islands (the remote islands targeted for FY 2024 are Hachijojima, Miyakejima, Mikurajima, and Aogashima).

執筆・メディア出演・講演等

2023年

Lecture
Osaka Convention & Tourism Bureau
January 2023
Seminar on Promoting Universal Tourism

2022年

Lecture
Suwa Regional Development Bureau
November 2022
Universal Tourism Promotion Seminar in Kamisuwa
Lecture
Hyogo Prefecture Department of Industry and Labor
July 2022
Hyogo Universal Tourism Promotion Top Seminar

2018年

Lecture
Kawasaki Hotel and Ryokan Association
May 30, 2018
Welcoming a Diverse Range of Guests: Key Hospitality Tips by Country and Practical Applications

Connect with Us

JTB Tourism Research & Consulting Co.

Public Relations, Corporate Planning Department

105-7106 Japan 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo6F Shiodome City Center,