We use foot traffic data to analyze tourist visitation trends and movement patterns within the area, and support the planning and implementation of measures aimed at promoting tourism, boosting spending, and addressing overtourism.
Japan Travel Bridge™
Foot Traffic Analysis Service
Foot Traffic Analysis by Japan Travel Bridge™
Using our proprietary patented technology, we visualize the movements of domestic travelers and international visitors to Japan by country and region. By identifying the characteristics and trends of these travel flows, we enable you to clarify your target audience and explore strategies for attracting and dispersing visitors, thereby supporting the development of marketing strategies that can be translated into concrete actions.
About Japan Travel Bridge™
In recent years, with the widespread adoption of smartphones and IoT devices, data is now generated in every aspect of daily life. In the business world as well, the importance of data-driven decision-making has been recognized, and the use of data has become indispensable for improving the customer experience and gaining a competitive advantage. In the tourism industry as well, we believe there is a growing need to understand visitor attributes, behaviors, and preferences—and to use data to demonstrate the factual basis and actual conditions that serve as the foundation for decision-making—when formulating tourism policies and implementing and evaluating the effectiveness of various initiatives. Therefore, JTB Tourism Research & Consulting has launched “Japan Travel Bridge™,” a people flow analysis service that utilizes our proprietary patented technology to track the movements of domestic travelers and inbound travelers by country and region.
Features
This service uses our proprietary analysis system to analyze location data of visitors to predetermined survey spots or areas, extracting human flow data. Based on this data, we assess the current situation and work with clients to define the requirements for the data deemed necessary to address specific challenges. Under this model, we extract and analyze the necessary data and present insights and recommended measures.
Foot Traffic Map
People flow data analyzed for cluster patterns is plotted on a map, allowing users to review and analyze the data.
Co-occurrence POI Data
We quantify pedestrian flow data, allowing you to review and analyze it through tables, graphs, and other visualizations.
*Co-occurring POIs (Points of Interest): Specific points on a map, such as tourist attractions and stores
Estimated Tourism Expenditure Data
You can review and analyze data estimating tourism spending (in-area spending) for the surveyed spots or areas, based on extrapolated visitor numbers and average per-person spending by category derived from foot traffic data.
Data Details
| Pedestrian Flow Analysis Data | 1. Setting a Variety of Survey Locations and Areas |
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| 2. Data Extraction by Attribute |
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| 3. Data Extraction by Season and Before/After Visit |
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| 4. Data extraction by specified period or time slot |
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| 5. Determining the Prefecture of Residence for Japanese Visitors |
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| Estimated Tourism Expenditure Data | 1. Estimated Tourism Expenditures |
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Solutions & Approaches
To Local Governments and DMOs
To Theme Parks and Tourist Attractions
We help you plan and execute strategies to attract customers by analyzing visitor areas, visit times, and movement patterns, and by designing promotions tailored to your target audience and optimizing the visitor experience.
To Those in the Real Estate, Area Development, and Hospitality Development Sectors
We analyze the demographics and foot traffic patterns of target areas and facilities to assist with site selection for new facilities, the development of concepts, and efforts to improve customer attraction and optimize operations at existing facilities.
To All Transportation Providers
By analyzing passenger flow data related to terminal and station users as well as visitors to attractions along the railway line, and by identifying visitor demographics and movement patterns, we support the development of initiatives aimed at revitalizing areas along the railway line.
To Those in the MICE and Event Production Industry
By tracking visitor traffic before and after meetings, conferences, exhibitions, and other events, and analyzing visitor movement patterns and behavioral characteristics, we support the design of promotional campaigns, content development, and the evaluation of event effectiveness.
To All Shopping Centers, Department Stores, and Supermarkets
By using foot traffic data to understand visitor demographics, referral sources, and movement patterns in the surrounding area, and by analyzing the structure of the trade area and visitor trends, we help maximize visitor traffic and purchasing opportunities through the optimization of tenant strategies and sales promotion initiatives.
Related Keywords
- Tourism DX (Digital Transformation)
- Foot Traffic Analysis
- Location Data
- Visitor Analysis
- Behavioral Data Analysis
- Foot Traffic Visualization
- Big Data Utilization
- Tourism Data Utilization
- Marketing Strategy