The inbound tourism market is constantly evolving amid changing social and economic conditions. We provide data-driven analyses of the current state and future outlook from a macro perspective.
Based on trends in source markets, we analyze the latest statistics from the Japan Tourism Agency, JNTO, and other organizations to continuously refine our understanding of market conditions. We deliver services grounded in our extensive experience in market research, targeting support for public agencies, and desk research, combined with a deep understanding of inbound tourism market dynamics.
We provide demand estimates and forecasts for the inbound tourism market necessary for developing short-term (1 year) and medium- to long-term (3–10 years) business plans and strategies. Please contact us for estimates and forecasts by region or customer segment.
Based on domestic population trends and inbound tourism patterns, we provide analysis and consulting services to assess the feasibility of expanding into hotels and commercial facilities.
We support regions in addressing overtourism through strategies such as decentralization and reservation management. We also assist in the deployment and pilot testing of digital solutions.
Drawing on insights into inbound visitor needs and trends, we support the enhancement of reception infrastructure and the development of tourism content. We assist in formulating localized congestion management plans based on demand forecasts and in dispersing visitor flows through content development, including guide training and the provision of high value-added services.
In inbound tourism market surveys, selecting the optimal sample is critical. Drawing on deep insights into source market dynamics and structure, we design and implement research that delivers reliable, actionable insights. We also conduct qualitative research, including in-depth interviews.
Expert interviews provide insights beyond those captured through consumer surveys. We also design and conduct industry consultations—critical for B2B strategies—engaging airlines, travel agencies, government agencies, and other key stakeholders.
With the aim of creating a service industry that leverages forest spaces in the Higashi-Mikawa region, we refined existing model plans, developed new ones, provided human resource development, and offered business support to local operators. In addition, we worked to attract visitors through the creation of promotional materials, participation in events, and test tours, thereby contributing to the self-sustainability of local businesses and the establishment and expansion of the forest service industry.
Operation of the Survey, Strategy Formulation, and Review Committee for the Development of a New Basic Plan for Tourism Promotion in Ise City
Assessing the current situation and compiling information regarding efforts to attract international cruise ships to island regions, and providing this information to relevant organizations and other stakeholders
