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Senior Consultant

Naoki Fujita

Naoki Fujita
Leveraging his expertise in destination marketing and management, he provides consulting services to government agencies and corporations in areas such as tourism- and MICE-driven regional revitalization, DMO formation, integrated resort (IR) strategies, World Expos and horticultural expos, and area management. In particular, he specializes in tourism and MICE strategy development for local governments.
専門領域

経歴

In 2012, he joined JTB West Japan Co., Ltd. (now JTB Corporation). In the Corporate Sales Division’s Central Branch, he was responsible for sales related to medical and scientific conventions, engineering conferences, and corporate meetings in the Keihanshin region. In 2015, he entered the Graduate School of Humanities and Social Sciences at Saitama University, where he researched destination marketing theories in Japan and abroad, applying them to the study of regional MICE promotion strategies. He has held his current position since April 2018. Ph.D. in Business Administration. Certified Domestic and General Travel Services Manager. Full member of the Japan Convention Research Association and member of the MPI JAPAN Chapter. He previously served as an Adjunct Lecturer at the Faculty of Tourism, Rikkyo University (2018–2019), and currently serves as a lecturer at the National Institute of Local Government under the Ministry of Internal Affairs and Communications (2024–) and as a part-time lecturer in the Department of Market Strategy, Faculty of Business Administration, Komazawa University (2024–).

主な要職・公職

  • Member of the Himeji City Tourism Strategy Plan Study GroupFY 2025–FY 2026
  • Lecturer at the Ministry of Internal Affairs and Communications and the National Institute of Local GovernmentStarting in FY 2024
  • Member of the MICE Working Group, Tachikawa Chamber of Commerce and IndustryFY 2019

プロジェクト実績

主な実績

  • Support Services for the Study of a New Tourism Promotion Organization in Taito Ward (Taito Ward, Tokyo / FY 2018)
  • Support for the Development of a MICE Strategy for Tachikawa City (Tachikawa Chamber of Commerce and Industry / FY 2018)
  • Member of the Tachikawa City FY2019 MICE Working Group (Tachikawa Chamber of Commerce and Industry / FY2019)
  • Project to Develop a MICE Utilization Strategy for Toyota City (Toyota City, Aichi Prefecture / FY 2019)
  • Startup Project to Explore Collaboration Strategies in the Nagoya Bay Area (Nagoya City, Aichi Prefecture / FY 2019)
  • Contract for the Implementation of the FY2020 Tourism Destination Workation Promotion Project (Shizuoka Prefecture / FY2020)
  • Contract for the Development of Yokohama City’s Tourism and MICE Strategy (Yokohama City / FY 2021)
  • FY 2021 Utsunomiya City MICE Attraction Promotion Project Contract (Utsunomiya City / FY 2021)
  • Support Services for IR Area Development Plans (Private Sector / FY 2021)
  • FY2021 Research and Study Project: “Making Kanagawa the Destination of Choice” (Kanagawa Prefecture Tourism Association / FY2021)
  • Hokkaido Tourism Workforce Recruitment Support Program (Hokkaido / FY 2022)
  • Feasibility Study for Attracting International Charter Flights to Kobe Airport (City of Kobe / FY 2023)
  • Research and Analysis for the Development of the Third Nago City Basic Plan for Tourism Promotion (Nago City, Okinawa Prefecture / FY 2023)
  • Project to Promote Area Marketing Using the Akita Prefecture Tourism DMP (Akita Prefecture Tourism Federation / FY 2024)
  • Support Services for the Establishment of the DMO in Daisen Town (Daisen Town, Tottori Prefecture; Financial Institution / FY 2024)
  • Contract for the Development of the Ise City Basic Tourism Promotion Plan (Ise City / FY 2025)
  • Commissioned Work for the Formulation of the Okinawa MICE Promotion Strategy (Provisional Title) for the Second Term of FY 2025 (Okinawa Prefecture / FY 2025)

担当プロジェクト

Okinawa Prefecture
2025年

Project to Develop the Second Okinawa Prefecture MICE Promotion Strategy

Management of the Research, Strategy Development, and Review Committee for Formulating a New MICE Strategy in Okinawa Prefecture

Ise City, Mie Prefecture
2025年

Contract for the Development of the Ise City Basic Tourism Promotion Plan

Operation of the Survey, Strategy Formulation, and Review Committee for the Development of a New Basic Plan for Tourism Promotion in Ise City

Oyama Tourism Bureau
2025年

[Project to Enhance Regional Tourism Attractions] Project to Develop Adventure Travel Tours in the Daisen Region

In collaboration with the Japan Adventure Tourism Association, we are developing adventure tourism products tailored to Japanese travelers, conducting monitoring and evaluation analyses, and exploring opportunities for product pricing, promotion, and securing specific sales channels based on these analyses.

Akita Prefecture
2025年

Akita Prefecture: Pilot Project to Develop Systems for Improving Hiring and Retention Rates

To address labor shortages among accommodation providers in Akita Prefecture, we will examine effective mechanisms for improving hiring and retention rates, while also seeking to revitalize the prefecture’s entire accommodation industry by promoting the adoption of best practices.

Fukushima Prefecture
2025年

Iwaki Yumoto Onsen Inbound Tourism Promotion Project

Designed, collected, and analyzed questionnaires as part of a survey on the current state of inbound tourism. Prepared for and participated in two planning meetings to discuss and implement model itineraries, and created three model itineraries. Organized a total of three test tours, designed, collected, and analyzed questionnaires for participants, and prepared a report. Managed the post-test tour review meeting.

Private companies
2023年

Feasibility Study on the Potential of the Matsugae Area (Waterfront) and the Former Prefectural Government Building Site in Nagasaki City

A survey was conducted to assess the tourism potential of the Matsugae Port area and the former Nagasaki Prefectural Government Office site, both of which are undergoing redevelopment.

Naoki Fujitaの実績をすべて見る

執筆コラム

Naoki Fujitaのコラムをすべて見る

執筆・メディア出演・講演等

2025年

Writing
New Basic Tourism Studies: "The Science of Nature-Based Tourism: Management of Natural Resources"
September 1, 2025
Asakura Shoten
Lecture
March Meeting of the Kochi Political and Economic Roundtable: Exploring Opportunities to Attract Tourists to Kochi Prefecture in Connection with the Osaka-Kansai Expo
March 2025
Kochi Shimbun

2024年

Lecture
Establishing a Promotional Organization for Tourism Destination Management; DMO Symposium
November 2024
Regional Revitalization Solutions
Lecture
The Feasibility of Tourism and Visitor Attraction Initiatives in the Tama Region: The 2nd TAMA Regional Development Workshop of 2024
July 2024
Tama Shinkin Bank

2023年

Lecture
"Examining Overtourism Through the Lens of 'Sustainable Tourism': The 1st Kamakura Hospitality and Tourism Seminar"
September 2023
Tama University and Kamakura City
Lecture
Promoting MICE in Aomori Prefecture to Increase Visitor Numbers
March 2023
Aomori Prefecture
Lecture
Prospects for Tourism Promotion in the Era of Living with COVID-19 and the Future of Travel: Directions for Revitalizing the Tsukiji Outer Market
February 2023
Chuo City Urban Development Corporation (Public Interest Incorporated Foundation)

2018年

Doctoral dissertation
An Analysis of MICE from the Perspective of Destination Marketing and Management
March 2018
Saitama University

2017年

Lecture
Revitalizing Local Communities Through Tourism: A Case Study Focusing on the MICE Market
September 30, 2017
Society for Regional Design / Regional Design Forum Nara 2017

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105-7106 Japan　1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo6F Shiodome City Center,

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