Tourism is just one of many consumer choices. By taking a broader perspective that extends beyond tourism to encompass social trends and people’s needs, we explore what constitutes true value.
For example, we support the development of a sustainable tourism industry through a multifaceted approach—focusing on co-creation with local communities, wellness, learning, and experience design that extends everyday life.
We combine JTB Tourism Research & Consulting’s proprietary data—such as the “Survey on Technology and Travel,” which tracks the impact of technological advancements on travelers, and the “Survey on Lifestyle and Travel,” which captures changes in travelers’ lifestyles and values—with market research to develop effective strategies and solutions.
We support our clients in addressing their challenges using our proprietary analytical methods, such as “Travel Life Segment 5,” which segments travelers based on their lifestyles and travel needs.
Based on customer attributes, values, and travel and tourism needs, we conduct proprietary segmentation analysis and persona development to help you identify the specific customer segments (target audiences) you wish to reach, and support the planning and execution of effective marketing strategies tailored to those target characteristics.
Travel Life Segment 5
Based on your targeting strategy, we develop and execute plans that effectively communicate the value of your services and offerings to target audiences—driving engagement and action in travel and tourism.
We provided support for the development of Numazu City’s Tourism Promotion Vision by conducting various surveys and analyses, including a tourism trends survey.
We conducted a survey to examine the utilization status, outcomes, and perceived value of the Remote Island Revitalization Grant aimed at revitalizing remote islands near national borders, with the goal of verifying its effectiveness and making recommendations for improving the program’s future structure. We conducted a questionnaire survey targeting three categories—residents, quasi-residents, and visitors—on three remote island shipping routes, as well as interviews with local governments in the target areas regarding the effectiveness and challenges of existing programs.
Four times a year—during Golden Week, summer vacation, and the year-end and New Year holidays—we analyze traveler trends and estimate market conditions based on developments in society, the economy, and the tourism industry (press releases issued by JTB).
