Considering “The Future of Tourism Enabled by Digital Transformation in Tourism”
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JTB総研メンバー限定記事です
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Our company has been conducting research under the theme of “Tourism DX” with the aim of promoting the sustainable development of tourist destinations.
In recent years, interest in DX has been growing within the tourism sector. However, in many cases, actual initiatives are limited to operational efficiency improvements or isolated measures, and are not sufficiently linked to the overall vision or management strategy for the destination as a whole.
The underlying issue is that there is no clear, shared vision of “what we aim to achieve by leveraging digital technology,” resulting in DX initiatives being pursued without a clear destination in mind. Given these challenges, it is crucial in Tourism DX to first clarify the medium- to long-term vision and then utilize digital technology to achieve it.
Therefore, this report outlines “the future vision for tourism that can be realized through tourism DX.” We hope this report will assist you in developing your future tourism DX strategies by helping you formulate strategies based on your desired future vision.
This report is available for download exclusively to members of the JTB Tourism Research & Consulting Membership Program.
In recent years, interest in DX has been growing within the tourism sector. However, in many cases, actual initiatives are limited to operational efficiency improvements or isolated measures, and are not sufficiently linked to the overall vision or management strategy for the destination as a whole.
The underlying issue is that there is no clear, shared vision of “what we aim to achieve by leveraging digital technology,” resulting in DX initiatives being pursued without a clear destination in mind. Given these challenges, it is crucial in Tourism DX to first clarify the medium- to long-term vision and then utilize digital technology to achieve it.
Therefore, this report outlines “the future vision for tourism that can be realized through tourism DX.” We hope this report will assist you in developing your future tourism DX strategies by helping you formulate strategies based on your desired future vision.
This report is available for download exclusively to members of the JTB Tourism Research & Consulting Membership Program.
