1. Expertise
  2. Market Research and Visitor Flow Analysis

Market Research and Visitor Flow Analysis

Flexible Support from Quick Surveys to Comprehensive Engagements

From simple consultations to comprehensive support leveraging advanced research and data analytics, we provide flexible solutions tailored to your needs.

Our Capabilities

Traveler Behavior Research: From Issue Identification to In-Depth Analysis

Backed by a proven track record across a wide range of traveler behavior studies and supported by our proprietary data assets, we provide end-to-end research support — from hypothesis formulation and respondent selection to questionnaire design and advanced multivariate analysis.

Visitor Flow Analysis Powered by Japan Travel Bridge — Our Proprietary Movement Prediction Platform

Leveraging our patented technology, Japan Travel Bridge, we track and analyze the movement patterns of both domestic travelers and inbound tourists across countries and regions. These insights enable our clients to develop precision marketing strategies, optimize visitor targeting, and implement effective measures to mitigate overtourism through smarter distribution of visitor flows.

Solutions & Approaches

Survey Research (Online, Paper-Based, Intercept Surveys, and More)

To build a quantitative understanding of the behaviors and needs of both domestic and international travelers, we design and execute tailored survey programs — selecting the most appropriate tools and methodologies to address your specific research objectives.

Qualitative Research (Focus Groups, In-Depth Interviews, Face-to-Face Interviews, Online Interviews, Repertory Grid Surveys, and More)

Through qualitative research methods, we uncover the underlying motivations, attitudes, and unmet needs of travelers that quantitative surveys alone cannot fully capture. We recommend an integrated approach that combines qualitative insights with quantitative data for a more complete and actionable picture.

Statistical & Advanced Data Analysis (Multivariate Analysis, Text Mining, and More)

We apply a range of statistical and advanced analytical techniques — including multivariate analysis and text mining — carefully selected to best address your research questions and deliver actionable findings.

People Flow Analysis

We leverage data to uncover patterns in human mobility and behavior. 
Learn more about our proprietary “Japan Travel Bridge.”

Related Keywords

  • Inbound
  • Experiential Tourism
  • Tourist Trends
  • Travel Trends
  • Travel Consumption Behavior
  • Travel Motivation
  • Post-Pandemic Travel
  • Tourism Marketing Strategies
  • Travel Data Analysis
  • Traveler Personas
  • Market Research

Selected Projects

Yurihonjo City
FY 2024

Evaluation Analysis and Market Trend Survey for the Development of the Yurihonjo City Tourism Promotion Plan

Prior to the revision of Yurihonjo City’s tourism promotion plan, we conducted a survey on trends among consumers and local stakeholders, as well as visitor data based on location information. In addition, we made proposals regarding the direction of infrastructure development, including an assessment of the business viability of roadside stations and measures to strengthen the organizational structure of the tourism association.

Private companies
FY 2024

Services for Utilizing Aggregated Tourism Data

We provide consulting services to help DMO review the data it has accumulated to date, as well as to collect, analyze, and subsequently utilize that data.