The Future Map of Travel and Living: A Selection of Research Reports 2025
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"The Future Map of Travel and Daily Life: Selected Research Reports 2025" is a compilation of research conducted by JTB Tourism Research & Consulting since 2024 on consumers' values, lifestyles, and travel.
Report Details
Table of Contents
- What does Haruo Saji, a leading authority on the “Yuragi” theory, consider to be the fundamental value of travel? “Tourism × Astrophysics”: The Essence of Travel
- 2024 Survey on Smartphone Use and Travel Spending
- Expert Discussion: Reflecting on the “Value of the Real World” and the Future of Travel in a Society Rapidly Shifting Toward Online and Digital Technologies
- 2025 Survey on Lifestyle and Travel: Gen Z’s Lifestyle and Travel
- Survey on What Attracts Travelers: What Are the Things That Unwittingly Captivate Travelers at Their Destinations?
- Turning the Travel Experience into a Showcase for Future Trips: Survey on Information Provision for Inbound Travelers
- Joint Survey by Accessible Japan and JTB Tourism Research & Consulting: Survey on the Perception of Accessible Tourism in Japan Among People with Disabilities Living Abroad
- The New Buds of Tourism: The Exploration Team—Exploring the Shape of Travel Five Years from Now—An Interview with Philosopher Hitoshi Ogawa on the Future of Travel
- A Perspective on Travel That Encounters “Lines”: An Island Living Strongly and Flexibly Toward the Future, Coexisting with Nature Beyond Human Understanding










