Business Development

In regions where the preservation and effective utilization of underutilized real estate—such as vacant homes and historic buildings—pose a significant challenge, we provide expert assistance. We help revitalize local economies by transforming these properties into valuable tourism assets, including distributed hotels and community hubs.
Reference: Proposed Business Model for Distributed Development Utilizing Underutilized Real Estate

We offer comprehensive support, from renovating existing accommodations to developing new facilities. Our focus is on enhancing the overall appeal of local areas by strategically planning community-oriented lodging facilities through expert marketing, innovative conceptual design, and meticulous master planning.

In today's rapidly evolving world, characterized by significant shifts in social environments, values, and technological advancements, unpredictability has become the new norm. We believe it is no longer feasible to forecast a single, specific future. To adapt flexibly to these changes and ensure long-term viability, we must not only envision a future that aligns with our interests but also cultivate our capacity to anticipate and gain insights into multiple "possible futures." This approach is particularly crucial when addressing medium- to long-term issues, such as community development, and striving for sustained prosperity. A narrow "future forecast" perspective would severely limit strategic options. Therefore, we employ a robust scenario planning methodology to comprehensively map out a region's future across various potential scenarios and facilitate discussions on actionable courses with all stakeholders.

JTB Tourism Research & Consulting has established a strategic partnership with NTT Urban Solutions Research Institute, Inc., to launch the "Tourism Town Development Co-creation Lab" (hereinafter referred to as the Co-creation Lab). This collaboration unites the distinctive think tank capabilities of both organizations: NTT Urban Solutions Research Institute's profound expertise in urban development—rooted in its knowledge of real estate, architecture, energy, and ICT—and JTB Tourism Research & Consulting's deep insights into tourism, including social trends and consumer behavior within the industry. Through the Co-creation Lab, these two companies will collaboratively engage with local governments, tourism-related businesses, and regional stakeholders nationwide to realize the future envisioned by each region. Our joint efforts will provide comprehensive support aimed at revitalizing local communities by formulating compelling tourism visions, developing strategic plans, and proposing innovative tourism resources, all designed to address diverse social and regional challenges from the perspective of "tourism-driven town development."