We conduct research, provide advisory services, and offer consulting that focuses not only on the physical aspects of a location—such as its setting and views—but also on how a facility’s appeal contributes to the perceived value travelers seek in the regions they visit.
Through comprehensive marketing research, we identify the value that a location or facility is expected to provide. We assist in developing facility concepts and offer advice and consulting on facility functions and operations, supporting the creation of facilities that will be cherished by both the local community and travelers for years to come.
Accommodation facilities and tourist attractions are businesses that require significant initial investment and a long-term payback period. Consequently, once operations begin, it is difficult to make changes to the physical aspects, such as the location or facilities.To ensure a facility remains beloved by travelers for years to come, it is essential to identify customer needs through meticulous market research and develop a business strategy that allows the facility to grow alongside the local community. We provide support in formulating business plans by accurately analyzing the strengths and weaknesses of the facility’s location, what tourists seek when visiting the area, the value offered by successful facilities, and the optimal facility structure to maximize the value and strengths of both the company and the region.
We analyze trends in tourism and lodging demand in the target region based on publicly available information from government agencies, local authorities, and other organizations, as well as insights into consumer trends. By examining trends from multiple perspectives and conducting year-over-year comparisons, we facilitate the initial planning process.
We utilize the "JTB Regional Power Index," which reveals traveler insights such as perceptions and satisfaction levels by tourist destination, to identify a region’s hidden charms and areas for improvement, and apply these findings to the planning of facility development and operations.
Using JapanTravelBridge, an original system developed by JTB Tourism Research & Consulting that predicts pedestrian flow based on GPS data from mobile devices, we analyze the movement patterns of visitors to tourist destinations and apply these insights to facility planning and service design.
We conduct quantitative and qualitative analyses of benchmark facilities to support the development of conceptual designs, target audience strategies, product (feature) strategies, and pricing and sales strategies.
In collaboration with Tokyu Livable Co., Ltd., we will produce a comprehensive hotel market report. By combining the company’s expertise in researching and analyzing the hotel real estate market with our own expertise in researching and analyzing the tourism market, we will deliver a detailed report in a short period of time.
Providing advice on facility planning and concepts, as well as support for the development of business plans for hotel projects at mountain resorts
Providing advice on the feasibility of plans and product strategies for hotel development at beach resorts
Analysis and recommendations regarding the feasibility of a hotel development project on the beachfront
