1. Our Consultants
  2. Terunobu Kuribayashi
Lead Consultant

Terunobu Kuribayashi

Terunobu Kuribayashi
A consultant who provides support from a business perspective in the local community, including the development of business strategies and business models, as well as business co-creation and the design of business frameworks, all based on detailed marketing analysis.
専門領域

経歴

He joined the JTB Group in 1994 and has extensive experience in corporate planning, including management strategy development, corporate governance, business integration and restructuring, and new business development. From 2019, he led regional development initiatives in Okinawa, and since 2022, he has overseen regional development projects across Japan. He has held his current position since April 2024.

プロジェクト実績

担当プロジェクト

2025年

Hotel Survey Services for Mountain Resorts

Providing advice on facility planning and concepts, as well as support for the development of business plans for hotel projects at mountain resorts

Private companies
2025年

Market Estimation Services for Developing Business Strategies for Accommodation Facilities and Similar Establishments

To formulate a business strategy, we established a methodology for calculating the market size of our core businesses—the lodging industry and client services—and estimated the target business scale for the future.

Private companies
2025年

Survey on the Adoption and Utilization of Similar Services in Accommodation Facilities

To gain insights for future business expansion, we conducted a survey of service users to investigate and analyze the adoption and usage of similar services, as well as their future intentions regarding adoption.

Private companies
2025年

Comprehensive research and report preparation services for the hotel industry

A study that examines the current state of the hotel industry—including trends, the competitive landscape, and the status of various players, ranging from budget to luxury hotels—primarily based on desk research findings.

2025年

Survey of Accommodation Facilities at Domestic Seaside Resorts

Based on a survey of the market environment for the hotel development plan, we will propose targeting strategies and basic guidelines for the facility concept.

Private companies
2025年

Feasibility Study on Regional Revitalization in a City in the Kansai Region

We conducted a study in a city in the Kansai region to examine the potential for private companies to contribute to regional revitalization. By combining publicly available information with our proprietary data, we assessed the potential and opportunities and derived business hypotheses.

Connect with Us

JTB Tourism Research & Consulting Co.

Public Relations, Corporate Planning Department

105-7106 Japan 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo6F Shiodome City Center,