1. Expertise
  2. Merchandising and Sales Strategy

Merchandising and Sales Strategy

Harnessing local resources to bring the region's unique charm to life.

We offer comprehensive support for product development and the establishment of effective sales systems that strategically leverage local resources. Our services include in-depth market research, expert design assistance, meticulous planning, and thorough test tours. This holistic approach enables us to create distinctive specialty products and engaging tour programs that not only authentically incorporate local products and culture but also significantly enhance their market value.

Our Capabilities

Product Development Utilizing Local Resources

We drive product development that strategically integrates local produce and culture to significantly enhance the value of regional resources. By leveraging the region's unique characteristics and fostering collaboration between tourism and local production for local consumption, we are committed to strengthening the region's brand power.

Establishing Sales Systems and Structures for Products and Services

We support the establishment of robust and sustainable sales systems. Our ultimate goal is to continuously deliver newly developed products to consumers, effectively encouraging purchases, and successfully attracting more visitors to the region.

Solutions & Approaches

Support for the Development of Local Specialty Products Utilizing Regional Resources

We support product development that strategically adds value by combining thorough market research, expert design assistance, and robust sales channel development. This process leverages local ingredients and traditional techniques to create distinctive and marketable specialty products.

Support for Developing Tour Programs That Leverage Local Resources

We provide comprehensive support for market research, meticulous planning, and the professional organization of test tours. Our aim is to develop attractive and immersive tour products that enable visitors to genuinely experience the region's unique nature, rich culture, and thriving industries.

Support for Building Sales Systems

We offer expert support for establishing effective sales systems and structures specifically designed for locally developed products and services. Furthermore, we assist in optimizing and building resilient supply chains to ensure efficient delivery and market reach.

Related Keywords

  • Utilization of local resources
  • development of local specialty products
  • local production for local consumption
  • regional branding
  • establishment of sales systems
  • supply chain development
  • market research support

Selected Projects

Ministry of the Environment
FY 2024

FY 2024 National Park Adventure Travel Development Project Implementation Services

With the aim of revitalizing local communities by leveraging the outstanding natural environment of national parks, we provide ongoing support—in collaboration with local businesses and other stakeholders—to refine and commercialize adventure travel experiences, establish sales channels, and formulate relevant regulations.

Hidaka Village Tourism Association
FY 2024

Support for Promoting Infrastructure Tourism along the Shin-Kusakawa Diversion Channel

We provided ongoing support for establishing the necessary conditions and developing product and distribution strategies to utilize the "New Kusakawa Diversion Channel"—a flood control facility completed in 2024—as an infrastructure tourism attraction, ultimately leading to its commercialization.

  • Executive Officer, Regional Engagement and Co-creationMayuko Kono
Aichi Prefecture Higashi-Mikawa Regional Office
FY 2024

Study on the Creation of a Forest Service Industry as Part of the Higashi-Mikawa Revitalization Vision 2030 Priority Projects

To enhance and promote the appeal of the Higashi-Mikawa region as a broad-scale tourism area, we are creating service industries that utilize the region’s forest resources. Our activities include conducting surveys on corporate needs, developing programs and organizing trial tours, and producing promotional materials.

  • Senior Consultant / Director, Health Tourism Research InstituteKanae Usui