Survey on Attitudes Toward Travel to Japan Following the 2024 Noto Peninsula Earthquake: A Survey of 12 Countries and Regions
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JTB Tourism Research & Consulting Co., Ltd. (Shinagawa-ku, Tokyo; President and CEO: Yoshito Kazama) has compiled the results of a survey on public perception regarding the 2024 Noto Peninsula Earthquake and inbound tourism.
Even now, more than three months after the earthquake struck, efforts to restore daily life continue in the affected areas.Believing that attracting visitors to Japan is a key factor for the future recovery and development of the regional economy, we conducted a survey in 12 countries and regions to gauge public perception of the earthquake’s impact on travel to Japan. The results indicate that while the earthquake has affected attitudes toward travel to Japan, it has also served as a catalyst for increased interest in the affected regions.Furthermore, many travelers who intend to visit Japan expressed a desire to “learn more about the local situation,” and we expect that providing detailed information to alleviate their concerns will lead to a swift recovery.
The JTB Tourism Research & Consulting Institute will continue to strive to disseminate information that is useful to everyone involved in the tourism industry, with the aim of realizing prosperous lives for people and thriving communities.
Even now, more than three months after the earthquake struck, efforts to restore daily life continue in the affected areas.Believing that attracting visitors to Japan is a key factor for the future recovery and development of the regional economy, we conducted a survey in 12 countries and regions to gauge public perception of the earthquake’s impact on travel to Japan. The results indicate that while the earthquake has affected attitudes toward travel to Japan, it has also served as a catalyst for increased interest in the affected regions.Furthermore, many travelers who intend to visit Japan expressed a desire to “learn more about the local situation,” and we expect that providing detailed information to alleviate their concerns will lead to a swift recovery.
The JTB Tourism Research & Consulting Institute will continue to strive to disseminate information that is useful to everyone involved in the tourism industry, with the aim of realizing prosperous lives for people and thriving communities.
Key Findings
- Interest in traveling to Japan is high across all regions, exceeding 80% in Southeast and South Asia. In Europe, the Americas, and Australia, interest tends to be higher among younger people.
- Although the earthquake has had some impact, the top reasons cited by people interested in traveling to Japan include “I want to know more about the local situation during my trip” and “I learned about the Hokuriku region through the news and became interested in it.” The impact of the earthquake has been less significant in Europe, the U.S., and Australia compared to other regions.
- Among things visitors to Japan want to do, “viewing natural scenery,” “eating Japanese cuisine,” and “visiting hot springs” remain consistently popular. In East Asia, there is a greater interest in “food” and “hot springs,” while in Europe, the U.S., and Australia, there is a greater interest in “experiencing everyday life in Japan.”
