Saya Miyazaki

Our Consultants
Saya Miyazaki

Associate Senior Consultant

We conduct research and analysis on changes in consumer attitudes and behaviors, and undertake studies focused on the impact of these changes on the travel industry.

専門領域

Traveler Insights

経歴

Joined the company in 2015. Since joining, he has been involved in tourism education initiatives. Since 2017, he has primarily been responsible for marketing research and strategy development for private companies and various JTB Group companies. He specializes in analyzing consumer and traveler behavior using market research.

プロジェクト実績

主な実績

Travel in the New Era: From "Leisure" to "Mutual Value" — When Local Communities and Visitors "Share Values" and Foster a Relationship of Mutual Enrichment, a Sense of "Comfort" Is Cultivated — Joint Research by JTB Tourism Research & Consulting and TBWA HAKUHODO（FY2023）

担当プロジェクト

Korea Tourism Organization

2023年

Market Research to Boost Male Tourism to South Korea

A summary of insights from a survey conducted to expand demand among men visiting South Korea and to develop promotional strategies.

Lead ConsultantYoko Hayano
Associate Senior ConsultantSaya Miyazaki

Local government

2022年

Survey on the Results of Local Government MICE Initiatives

To visualize the results of initiatives implemented by leading MICE cities in FY 2022, we collected feedback and opinions directly from organizers and participants at in-person conferences and conducted a survey and analysis on the effectiveness of in-person MICE events.

Advisory ConsultantKimie Kojima
Associate Senior ConsultantSaya Miyazaki

Private companies

2022年

Survey on Airport Users

We conducted a survey of people who do not use the airport to identify the causes and propose strategies to attract them

Lead ConsultantYoko Hayano
Associate Senior ConsultantSaya Miyazaki

Local government

2022年

Marketing Survey on Overseas Travel Demand Among Prefectural Residents

Marketing research to understand the needs and psychological state of travelers using nearby airports or other airports within Japan regarding overseas travel, with the aim of stimulating demand for overseas travel within the region