Forecast of Trends in the Inbound Travel Market for 2026 (January–December)
PDFダウンロード
公開日
JTB has compiled its forecast for trends in the inbound travel market for 2026.
This report was independently compiled based on official statistics and survey data from the Japan Tourism Agency and JNTO (Japan National Tourism Organization), economic forecasts from the IMF (International Monetary Fund), and booking trends within the JTB Group. (Our company is responsible for the research and analysis in this report.)
This report was independently compiled based on official statistics and survey data from the Japan Tourism Agency and JNTO (Japan National Tourism Organization), economic forecasts from the IMF (International Monetary Fund), and booking trends within the JTB Group. (Our company is responsible for the research and analysis in this report.)
Key Findings
- The number of international visitors to Japan reached 41.4 million, a 97.2% increase from the previous year, while spending by international visitors reached 9.64 trillion yen, a 100.6% increase from the previous year.Although the number of international visitors to Japan is increasing against a backdrop of economic growth, the overall figure is expected to fall slightly short of the previous year’s level due to a decline in demand from China and Hong Kong.
However, total spending is projected to exceed the previous year’s level, driven by rising travel costs and an increase in visitors from Europe, the United States, and Australia, who tend to stay longer.
As the proportion of repeat visitors to Japan increases, the focus of travel is shifting from major cities to regional areas.
