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Survey on Senior Lifestyles and Travel: Changes Among the Baby Boomer Generation as They Enter Their 70s and Future Prospects

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JTB Tourism Research & Consulting Co., Ltd. (Chiyoda-ku, Tokyo; President and CEO: Ken Hibino) conducted a survey titled “Survey on the Lifestyles and Travel Habits of Seniors.” The company continuously conducts surveys and analyses regarding consumer behavior and travel.

Key Findings

  • The turning point when travel frequency begins to decline is age 70. Starting in their 50s, people start to find planning and preparation a chore.
  • To help seniors maintain their travel frequency, support before the trip—such as preparation and planning—is essential.
  • The keywords are "journeys through the past" and "health-focused journeys"

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Survey Overview

Survey 1
Online Survey
Survey Participants
3,610 men and women aged 20 to 79 living in the Tokyo, Nagoya, and Osaka metropolitan areas People who have taken at least one trip involving an overnight stay within the past year (domestic or international)
Survey Period
March 8–14, 2016
Survey 2
Interview Survey
Survey Participants
Three senior women (aged 79–82) living in the Tokyo metropolitan area who said, “I’ve been going out less often lately”
Survey Period
February 2016

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JTB Tourism Research & Consulting Co.

Public Relations, Corporate Planning Department

105-7106 Japan　1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo6F Shiodome City Center,

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  2. Research Reports
  3. Survey on Senior Lifestyles and Travel: Changes Among the Baby Boomer Generation as They Enter Their 70s and Future Prospects