Announcement of "Travel Trends for the 2025 Summer Vacation (July 15–August 31)"
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JTB has compiled a report titled “Travel Trends for the 2025 Summer Vacation (July 15–August 31).”
This report estimates trends in travel by Japanese residents for trips of one night or more, based on various economic indicators, consumer behavior surveys, transportation and tourism-related data, and questionnaire surveys conducted by the JTB Group. The survey has been conducted continuously since 1969. (Our company is responsible for the research and analysis in this report.)
This report estimates trends in travel by Japanese residents for trips of one night or more, based on various economic indicators, consumer behavior surveys, transportation and tourism-related data, and questionnaire surveys conducted by the JTB Group. The survey has been conducted continuously since 1969. (Our company is responsible for the research and analysis in this report.)
Key Findings
- Travel Trends for the 2025 Summer Vacation (July 15–August 31)The total number of domestic travelers during the summer vacation was 74.64 million (100.8% of the previous year), and total travel spending was 4.0264 trillion yen (108.2% of the previous year)
For domestic travel, the number of travelers was 72.2 million (100.3% of the previous year), the average planned travel expense was 46,000 yen (104.5% of the previous year), and travel spending totaled 3.3212 trillion yen (104.8% of the previous year).
For overseas travel, the number of travelers was 2.44 million (120.8% of the previous year), the average planned travel expenditure was 289,000 yen (105.5% of the previous year), and travel expenditure totaled 705.2 billion yen (127.4% of the previous year). - Domestic travelDespite concerns such as rising prices, the number of travelers is expected to increase slightly compared to last year, as the favorable calendar and rising bonus payments have kept travel demand resilient.
The average planned travel expenditure (per person) is expected to rise compared to last year, driven by higher prices due to inflation and the popularity of distant destinations such as Hokkaido and Okinawa.
While there is a desire to visit Instagrammable spots, the desire to disconnect from smartphones and computers and relax both mentally and physically is particularly pronounced among people in their 20s and 30s.
In addition to "couples' trips," "solo travel" is also on the rise, particularly among men. - Travel AbroadThe number of travelers is expected to significantly exceed last year’s figure, driven by a recovery in airline seat capacity, a stabilization in the yen’s depreciation compared to last year, and strong travel demand
Average planned travel expenses (per person) are expected to rise due to continued high inflation, the weak yen trend, and an increasing tendency to travel to distant destinations.
Travel to Europe, the Americas, and Oceania is on the rise. Short-term trips to neighboring regions such as Asia also remain popular.
Travel smart by choosing destinations less affected by the weak yen and avoiding peak travel periods.
