Insights: 2007
The articles of 2007 from JTB Tourism Research & Consulting Co..
Shopping: The Highest Travel Motive for Foreign Tourists to Japan
"Shopping" became the top travel motive for foreign tourists to Japan for the first time. Among other motives such as "traditional culture" and "onsen (hot spring spa)”, why did "shopping" ranked the highest? What is in the background?
Japan and Asia Market
Travel Industry Needs to Analyze Customer Psychology
Qualitative survey analysis could be the grounds for settling on action programs to increase Japanese travelers abroad
Japan and Asia Market
What Would Japanese Like To Buy When Traveling Overseas?
The shopping amount by Japanese overseas travelers has suffered a continuous decline for more than a decade. According to Japan Tourism Marketing Co. (JTM) annual survey on Japanese overseas travelers, 2006's average spending per head was approximately 46,000 yen, almost 50% less than that of 109,000 yen spent in 1995.
Yoko HayanoChief Consultant
Japan and Asia Market
A Fresh Approach To Promote "Self Drive Tours"
Tourism Related Industry Enters Into A New Market In Collaboration with Expressway Company.
The case of Iwami Silver Mine
What should be done to make World Heritage Sites truly attractive tourist destinations? In July 2007, "The Iwami Silver Mine and Associated Cultural Landscape,” was registered a UNESCO World Heritage sites. The site includes the former mining town and the port and roads used to ship silver. The Iwami site's special historical value was credited to stimulate the East to West trade during 16th-19th centuries. The concept of ‘co-existence with nature’ was also valued in the designation. By September 2007, the visitor arrival to the site increased by approximately 50% from same period of the previous year.
Japan and Asia Market
The Tourism Industry and Universities in Collaboration
"The Senior Summer College" is gradually gaining popularity in Japan. A learning course for seniors over 50 years of age are arranged at university campuses. A 2-week/20 classes program offers seniors opportunity to attend various lectures prepared by each university and region. Participants have access to most of the campus facilities, including library and computer rooms as regularly as the enrolled students.