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Insights: Japanese Economic Trend

Latest insights for Japanese Economic Trend from JTB Tourism Research & Consulting Co..

Who will be a driving force for consumer spending on the recovery track of economy?

Who will be a driving force for consumer spending on the recovery track of economy?

At long last, the Japanese economy is taking a favorable turn. In terms of consumer sentiment, however, there is still a prevailing mood of cutting cost of living commodities including foods. What is the future course of consumption on the recovery track of business condition and stock prices? Having experienced a number of economic recessions, consumers have become more likely to save money in order to overcome the harsh economic conditions such as declining income and uncertain employment. They are saving money not because of the helplessness. Consumers cast keen eyes on whether the quality of product or service has a good value for money and select only what they find worth for the price. Today, the elders and the wealthy people are leading personal consumption. Following them are working women, who are expected to grow in number. Supporting women who have a job may lead to growing consumption and economic recovery.