Insights: 2026
The articles of 2026 from JTB Tourism Research & Consulting Co..
Expo 2025 Osaka – A Personal Journey Through Climadiversity and Global Connection
Expo 2025 Osaka, held on Yumeshima Island, undoubtedly stands as one of the most ambitious global exhibitions of this decade. The World Expo brings together nations to present visions for the future of humanity. The architectural masterpiece, the Grand Ring, symbolizes unity and circular sustai...
Edouard Tripkovic KatayamaAdvisory Consultant
Kamakura as Seen by Foreign and Japanese Tourists : Differences in Perspectives Derived from SNS Post Analysis
Even when visiting the same place, the "scenery seen" can differ from person to person. As British sociologist John Urry stated in his book "The Tourist Gaze," "tourists do not simply view landscapes as physical objects; they focus on what they expect to see from a social background." By comparin...
【14th Round】We Ask Diorama Artist Mr. Majiri What Travel Will Look Like in Five Years
The New Buds of Tourism, Exploring the Shape and Future of Tourism Five Years Ahead This column focuses on knowing and pinpointing changes in future tourism and travel trends and brings in expertise from a specialist outside of the travel industry to share their thoughts. We’re talking today with...
【13th Round】We Ask Fashion Designer, Ms. Jun Nagai, What Travel Will Look Like in Five Years
The New Buds of Tourism, Exploring the Shape and Future of Tourism Five Years Ahead This column focuses on knowing and pinpointing changes in future tourism and travel trends and brings in expertise from a specialist outside of the travel industry to share their thoughts. We’re talking today with...
Travel Where People Meet, Overcoming the Physical World and Distance (Part Two)
Technology changes the way we live, and it also changes how we travel. Mr. Ory Yoshifuji, the developer of “alter ego” OriHime robots, made it his mission to eliminate loneliness after his own experiences and talking to people he has met through research. This endeavor has many reasons behind it,...