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Insights: Japan and Asia Market

Latest insights for Japan and Asia Market from JTB Tourism Research & Consulting Co..

Oh oui, French wine!

Oh oui, French wine!

Bon vivant in French or Joy of Living is a phrase used to describe joy of everything, a comprehensive joy, a philosophy of life but is actually mostly used to express joy of eating and drinking. Throughout different civilisations Gods and Divinities were connected to wine and alcohol, starting by Bacchus (Roman), Dionysus (Greek), Acan (Maya), Shezmu (Ancient Egypt), Yi-Di (Chinese) and many others. In Christianism, wine is also synonym of God’s blood and used in mess.

Edouard Tripkovic KatayamaAdvisory Consultant

Cannes, much more than just a film festival

Cannes, much more than just a film festival

Cote d’Azur is worldwide famous travel destination attracting several millions tourists every year. It is situated on southern part of France, facing Mediterranean Sea and including cities as Monaco, Nice and Cannes. Cannes is well known as host town of International Film Festival but it is not known city residents are actively engaged in city development including tourism, or project targeting to become No. 1 ‘Outdoor Sport City’.

Edouard Tripkovic KatayamaAdvisory Consultant

Make a good choice

Make a good choice

Croatia has a long history reaching Roman period culture and tradition, also known as one of the European countries with the most beautiful nature. Becoming independent from Yugoslavia in ’91, it is a young country. After the end of civil war in ’95, economic situation was almost inexistent and visitors were not coming. Beneficing of natural environment, tourism become major factor for country’s recovery. More than continuity from the past, we can say Croatia took a new start.Columnist worked from 2007 to 2015 as Director of Croatian National Tourist Board in Japan and was covering several East Asia countries. During that time, he presented Croatia as a new destination and Japanese tourists’ recorded big increase from 64,000 in 2006 to 160,000 in 2015. There is an expectation that the tourism will take an important role in Japanese regional development. Most of Japanese regions just start to make tourism promotion and in some points, it reminds Croatia. Through columnist’s experience, we want to consider more about ‘Make a good choice’ in Japan.

Edouard Tripkovic KatayamaAdvisory Consultant

Japan and Asia Market

Earn up to $ 300 per year

American insurance group Aetna started an unusual and original initiative to increase working efficiency by increasing staff’s night sleep time. For staffs who want to participate to the program, the group provides up to $300 reward per year. Staff can earn $25 for every 20 nights in which they sleep at least seven hours, a limit of $300 for every 12 months. This project started in 2014 when 12,300 people joined it, recording an increase in 2015 with total of 17,300 within 49,500 employees the group counts. Each staff manually record how long they have slept every night and the system is based on trust, important factor for the success of the program creating stronger relations between employer and employee.

Special Column: World Economic Forum on East Asia —Thoughts on the Possibilities of

Special Column: World Economic Forum on East Asia —Thoughts on the Possibilities of "Inclusive Tourism," a New Breed of Tourism that Brings All People and Organizations Together for a Truly Social Effort

In Japan the World Economic Forum (WEF) is primarily known for its annual meeting in Davos, but throughout the year it holds various meetings around the world, whether by region or by industry. From June 5-7, the WEF on East Asia was held in Naypyidaw, the capital of Myanmar. Myanmar has been gaining attention for its rapid development and return to the international community following two decades of rule by the military junta, during which period democratization was halted and economic growth was virtually nonexistent. But the country is now moving forward with political reforms led by President Thein Sein, and in 2014 it will chair the ASEAN Summit. The last WEF meeting was for Myanmar the first international conference held in recent years where learned circles from industry, government and academia gathered from around the world.

Japan and Asia Market

Travel agencies' strategy for survival with LCCs emerging

Summary LCCs or low cost carriers have started to fly into Japan, which is hot topic in the travel industry. All Nippon Airways (ANA) is to launch an LCC based at Kansai International Airport this year. Will international LCCs win the hearts and minds of Japanese travelers? How will they affect travel agencies, which procure air tickets seats from legacy or traditional airlines to produce and sell package tours? According to the results of on-line surveys and interviews conducted by Japan Tourism Marketing Co. (JTM), this article discusses the prospect of the travel industry under the circumstances of LCCs emerging into the market.