Data Analysis on Japanese Inbound Tourism Trends – Feb2020

Feature 1: Analysis of the latest data on the current state and outlook of inbound travel demand

This report presents the current status and our proprietary forecasts for inbound travel to Japan as a whole, as well as for the six major markets: China, South Korea, Taiwan, Hong Kong, Thailand, and Europe, the Americas, and Australia. It also includes the current status and our proprietary outlook for inbound travel demand (accommodation demand) by region within Japan.

Feature 2: Highly Accurate Forecasts of Inbound Travel Demand Estimated Based on International Flight Seat Capacity Data

This report presents two types of forecasts: a short-term outlook for the next three months estimated using OAG international seat capacity data, and our forecast for the coming year. While seat capacity trends are linked to both inbound travel to Japan and outbound travel from Japan, since we also forecast outbound travel demand, we are able to provide highly accurate forecasts for inbound travel demand as well.

Feature 3: Trends in Inbound Travel Demand Based on Objective Data

This report focuses on clearly illustrating trends in inbound travel demand (whether demand is rising or falling, and whether the pace of change is accelerating or decelerating) based on objective data.

Table of Contents

1. Trends in the Number of Inbound Tourists (Total)　

   This section visually illustrates trends and forecasts for the number of visitors to Japan, changes in total spending, and the growth momentum of visitor numbers compared to neighboring Asian countries such as South Korea.

2. Trends by Major Market　

   This section compares the total number of outbound travelers (for China, Europe, the U.S., and Australia, this refers to travelers to major Asian countries), the number of visitors to Japan, and the scale and trends of spending across six markets: China, South Korea, Taiwan, Hong Kong, Thailand, and Europe, the U.S., and Australia. It explains which countries receive the most visitors from each market, the growth rates of visitors to Japan compared to competitor countries, and the outlook for visitor numbers over the next three months, estimated based on trends in international flight seat capacity.

3. Regional Market Trends　

   This section presents trends in the number of overnight stays by foreign visitors in each region, the number of arrivals at regional airports, and forecasts for the next three months estimated based on
   trends in international flight seat capacity. It also discusses trends and forecasts for overnight stays in major markets such as China, Taiwan, South Korea, Hong Kong, and Europe, the U.S., and Australia.

4. 2020 Inbound Visitor Forecast　

   This section presents forecasts for the number of visitors to Japan in 2020 by major market (China, South Korea, Taiwan, Hong Kong, and Europe, the Americas, and Australia).