Outlook for the Overseas Travel Market Following the Recovery in Demand: "JTB Overseas Travel Report 2024: Everything About Overseas Travel in the Japanese Market"
Key Findings
- The overseas travel market in 2023 will continue to be driven by women in their 20s
- Although the number of travelers increased by approximately 6.85 million from the previous year, it remains 52.1% lower than in 2019, indicating that the recovery is still a work in progress.
- The number of Japanese passengers on international cruises in 2023 reached 143,000, recovering to 60% of 2019 levels
The Go-To Resource for Analyzing Overseas Travel Trends
A standard report on Japanese overseas travel. The FY 2024 edition summarizes the structure and trends of the overseas travel market, as well as the travel patterns of Japanese travelers during the current phase of demand recovery.
In 2023, the overseas travel market reached 9.624 million people, an increase of approximately 6.85 million from the previous year. However, due to factors such as the weakening yen, recovery is still only halfway there compared to 2019. This report summarizes the current state and intentions of Japanese overseas travel during the recovery phase from the COVID-19 pandemic.
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"JTB Overseas Travel Report 2024: Everything About Overseas Travel in the Japanese Market"
Supervised by: JTB Corporation Edited
, Published, and Distributed by: JTB Tourism Research & Consulting Co
., Ltd. Price: 13,200 yen (12,000 yen excluding tax)
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Table of Contents
I. Number of Japanese Overseas Travelers in 2023
- Trends in the Number of Japanese Overseas Travelers
- Exchange Rates, GDP, and the Number of Overseas Travelers
- Number of Passports Issued
- Overseas Travel Sales by Major Travel Agencies
- Trends in Overseas Travelers by Gender and Age Group
- Number of Outbound Travelers and Departure Rates by Prefecture
- Number of Overseas Travelers by Month
- Number of Japanese Overseas Travelers by Airport and Seaport
- Number of Japanese Passengers on International Cruises
- Number of Japanese Overseas Travelers by Destination
II. The State of Overseas Travel in 2023
- Market Segments and Their Volumes
- Number of Trips Taken Last Year and Travel Experience to Date
- Destinations and Markets
- Purpose of Travel
- Duration of Trips and Number of Accommodations
- Travel Companions
- Activities at the destination
- Travel Expenses
- Number of return visits
III. Travel Motivation and Use of Travel Agencies
- Reasons for Overseas Travel
- Use of Travel Agencies
- Time of Travel Arrangements
- Travel Arrangements and Travel Formats
IV. Japanese People’s Overseas Travel Experience
- Overseas Travel Participation Rate
- Number of Overseas Trips
- Destinations Visited
- Preferences of Overseas Travelers
V. Future Overseas Travel Preferences
- Desire to Travel Abroad
- Barriers to Overseas Travel
- Desired Travel Purposes
- Preferred Destinations
- Preferred Travel Style
VI. Trends and Outlook for the Overseas Travel Market
- Recovery of Overseas Travel Is Slow and Uneven
- Analysis of Four Factors Affecting the Recovery Rate
- Analysis of Recovery Status by Region Based on the Four Factors
- Inbound Travel: Factors Affecting Supply
- LCCs Affecting Both Supply and Costs
- Women’s Leisure Demand Driving the Recovery
- Outlook on Future Market Trends
