JTB Overseas Travel Report 2025: "Everything About Overseas Travel in the Japanese Market"
The Standard for Overseas Travel Trend Analysis
This is the standard report on Japanese overseas travel. The FY 2025 edition not only analyzes the structure and trends of the overseas travel market but also summarizes Japanese travel trends during the current phase of demand recovery.
Key Findings
- Although the number of international visitors exceeded 10 million for the first time in five years, the recovery has been slow in East AsiaAlthough the number of international visitors has recovered to 10 million for the first time since 2019, Japan’s recovery remains incomplete compared to East Asia (excluding China).
- The number of female travelers in their 20s stands out, accounting for 30% of the population in that age groupWomen in their 20s, who have a strong appetite for overseas travel, are driving the Japanese overseas travel market
- Younger consumers are less sensitive to exchange rate fluctuations, so they may drive the immediate recovery in demand.Is a sense of affordability driven by a strong yen necessary for the recovery of overseas travel demand among people in their 30s and older? Younger people tend to be less sensitive to exchange rates, so it is likely that they will drive the immediate recovery in demand.
Product Details
Table of Contents
I. Number of Japanese Overseas Travelers in 2024
- Trends in the Number of Japanese Overseas Travelers
- Exchange Rates, GDP, and the Number of Overseas Travelers
- Number of Passports Issued
- Overseas Travel Sales by Major Travel Agencies
- Trends in Overseas Travelers by Gender and Age Group
- Number of Outbound Travelers and Departure Rates by Prefecture
- Number of Overseas Travelers by Month
- Number of Japanese Overseas Travelers by Airport and Seaport
- Number of Japanese Passengers on International Cruises
- Number of Japanese Overseas Travelers by Destination
II. The State of Overseas Travel in 2024
- Market Segments and Their Volumes
- Number of Trips Taken Last Year and Travel Experience to Date
- Destinations and Markets
- Purpose of Travel
- Duration of Trips and Number of Accommodations
- Travel Companions
- Activities at the destination
- Travel Expenses
- Number of return visits
III. Travel Motivation and Use of Travel Agencies
- Reasons for Overseas Travel
- Use of Travel Agencies
- Time of Travel Arrangements
- Travel Arrangements and Travel Formats
IV. Japanese People’s Overseas Travel Experience
- Overseas Travel Participation Rate
- Number of Overseas Trips Taken
- Destinations Visited
- Preferences of Overseas Travelers
V. Future Overseas Travel Preferences
- Desire to Travel Abroad
- Barriers to Overseas Travel
- Desired Travel Purposes
- Preferred Destinations
- Preferred Travel Style
VI. Trends and Outlook for the Overseas Travel Market
- Global International Tourism Recovers, but Japan Lags Behind in East Asia
- Outbound Travel from Japan: Only South Korea Has Fully Recovered
- Recovery Among Young Women, Halving Among Middle-Aged Men
- Seat Capacity on International Flights Departing Japan to Increase to 106% by 2025
- LCCs account for 63% of seat capacity in South Korea
- Younger travelers prefer booking individual services; travel behavior at destinations is changing
- Wage increases due to Baby Boomer retirements correlate with growth in outbound travelers
- Stagnation among middle-aged travelers and the rise of younger travelers: Changes in market structure
- Will the Strong Yen Trend Drive Those with Overseas Travel Experience?
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"JTB Overseas Travel Report 2025: Everything About Overseas Travel in the Japanese Market"
Supervised by: JTB Corporation Edited
, Published, and Distributed by: JTB Tourism Research & Consulting Co
., Ltd. List Price: 13,200 yen (12,000 yen excluding tax)
Although the number of international visitors exceeded 10 million for the first time in five years, the recovery has been slow in East Asia
The number of outbound travelers in 2024 reached 13,007,000, recovering to the 10-million mark for the first time since 2019. However, this figure represents a 35.2% decrease compared to 2019, indicating that the recovery of demand for overseas travel is still taking time.When compared to outbound demand from East Asia (excluding China), South Korea has already recovered to 99% of pre-pandemic levels, and Taiwan has also reached 99%, indicating that Japanese outbound travelers lag significantly behind other East Asian countries in their recovery.
The number of female travelers in their 20s stands out, accounting for 30% of the population in that age group
The outbound travel rate for 2024, calculated as the ratio of international travelers to the total population, stood at 10.5%. Among this group, the outbound travel rate for women in their 20s (number of travelers ÷ population) was 29.4%, significantly higher than that of other age and gender groups.Although the number of outbound travelers is lower than in 2019, it is clear that women in their 20s are driving the Japanese overseas travel market. On the other hand, the stagnation in the number of outbound travelers among men in their 30s to 50s—who, like women in their 20s, had been driving the overseas travel market in 2019—is becoming apparent.
Younger consumers are less sensitive to exchange rate fluctuations, so they may drive the immediate recovery in demand.
The 2024 "Survey on Overseas Travel Preferences" includes a section on exchange rates and travel intentions to clarify the impact of exchange rates on overseas travel.Among both men and women in their 30s and older, many responded that they “would like to travel if the yen appreciates,” suggesting that those with prior overseas travel experience may be motivated to travel again if the perception of high costs due to exchange rates diminishes. On the other hand, among men under 30, a total of 45% responded that they “want to travel regardless of the exchange rate” or “would travel if there is a trip they want to take, even if the exchange rate is 150 yen or more per dollar.”Among women under 30, the most common response was “I don’t know what a fair exchange rate for overseas travel is, or I haven’t thought about it” at 44%, while “I want to go regardless of the exchange rate” and “I would go if there was a trip I wanted to take even if the rate is in the 150 yen per dollar range” totaled 30%.In light of these findings, it appears that younger people have little resistance to the current exchange rate, and it is likely that they will drive the immediate recovery in demand.
