Trends in China's Outbound Market to Japan （Vol.2）
What will be the next market segment leading China's outbound tourism to Japan? What are the rival products to the outbound tourism in China? The report analyzes Chinese consumers who have increasing number of choices today, from interviews and surveys conducted in China
Trends in China's Outbound Market to Japan （Vol.1）
What is the attractiveness in Japan for Chinese travelers? What will be the next trend in the outbound travel market in China? The report analyzes the latest trend in China's outbound tourism to Japan from interviews and surveys conducted in China.
Shopping: The Highest Travel Motive for Foreign Tourists to Japan
"Shopping" became the top travel motive for foreign tourists to Japan for the first time. Among other motives such as "traditional culture" and "onsen (hot spring spa)”, why did "shopping" ranked the highest? What is in the background?
The case of Iwami Silver Mine
What should be done to make World Heritage Sites truly attractive tourist destinations? In July 2007, "The Iwami Silver Mine and Associated Cultural Landscape,” was registered a UNESCO World Heritage sites. The site includes the former mining town and the port and roads used to ship silver. The Iwami site's special historical value was credited to stimulate the East to West trade during 16th-19th centuries. The concept of ‘co-existence with nature’ was also valued in the designation. By September 2007, the visitor arrival to the site increased by approximately 50% from same period of the previous year.