We conducted a survey aimed at promoting outbound travel from Japan to Madrid. After analyzing the preferences, travel motivations, and barriers faced by Japanese travelers, we assessed the market potential by comparing these findings with the local reception environment and the appeal of tourism resources. Based on this analysis, we explored effective promotional strategies and directions for developing travel products tailored to the Japanese market.

• Chief ConsultantTemesgen (Tom) Assefa
• Senior ConsultantYibo Kang

In the Petra region, we formulated a master plan outlining the direction of tourism development for the 10-year period from 2023 to 2033, while analyzing the current state of tourism, identifying challenges, and assessing market trends. We systematically organized the measures necessary for tourism promotion from a multifaceted perspective, including the refinement of tourism content that leverages the region’s tourism resources and hospitality infrastructure, promotional initiatives, human resource development, and the establishment of a monitoring system.

• Chief ConsultantTemesgen (Tom) Assefa

We conducted a survey and in-depth interviews focusing on the consumer behavior and brand awareness of Japanese ryokan guests to identify market growth and investment opportunities, thereby supporting decision-making regarding investment strategies.

• Chief ConsultantTemesgen (Tom) Assefa
• Senior ConsultantYibo Kang

We provided substantive support for the 7th UNWTO (United Nations World Tourism Organization) World Forum on Gastronomic Tourism (December 2022) and assisted with the organization of the steering committee and other related meetings.

• Chief ConsultantShinobu Ozawa
• Chief ConsultantTemesgen (Tom) Assefa
• Senior ConsultantYibo Kang

We collected and organized basic information on the tourism sectors in India, Indonesia, the Philippines, Thailand, and Vietnam, and conducted on-site interviews with experts in each country regarding challenges in the tourism sector. We identified local challenges and examined and organized strategies for addressing them.

• Chief ConsultantTemesgen (Tom) Assefa
• Senior ConsultantYibo Kang

Supporting the development of sustainable tourism plans for six communities in Petra (Wadi Musa, Um Saifun, Beida, Taybeh, Rajaf, and Dura) centered around the Petra Archaeological Park in Jordan.

• Lead ConsultantJunichi Kumada
• Chief ConsultantTemesgen (Tom) Assefa