While continuing to operate the workshop launched in FY 2023, we provided support for the implementation of community-led events and other initiatives. Furthermore, we assisted in the establishment of a community revitalization group, drafted business plans and project proposals, and provided support for the group’s certification as a “Navigation Marker Partner Organization.”

• Senior ConsultantKatsuhisa Ando
• Senior ConsultantAtsuyoshi Okamoto

To promote tourism revitalization and branding on Awaji Island by leveraging health tourism as a core resource, we have begun developing tourism content through coordination with relevant businesses and familiarization trips, while also establishing a framework to support the region’s future self-sustainability.

• Senior ConsultantAtsuyoshi Okamoto

To promote the development of a "safe and secure" tourism brand—a key requirement for the future—we conducted a survey of tourist destinations that are implementing innovative initiatives, including Yamanashi Prefecture, Toyooka City in Hyogo Prefecture, Kesennuma City in Miyagi Prefecture, Myoko City in Niigata Prefecture, Nasushiobara City in Tochigi Prefecture, Beppu City in Oita Prefecture, Gero City in Gifu Prefecture, and Okinawa Prefecture. Based on this research, we have formulated proposals regarding the roles these destinations should play.

• Senior ConsultantAtsuyoshi Okamoto
• Senior Consultant / Director, Health Tourism Research InstituteKanae Usui

As part of efforts to promote the early adoption of the "Yamanashi Green Zone Initiative"—which aims to revitalize the prefecture's tourism industry—we conducted a total of 20 seminars for accommodation providers on infection control measures and tourism strategies for the "with COVID-19" era.

• Senior ConsultantAtsuyoshi Okamoto

This project aims to promote live entertainment in Japan by investigating the current status of foreign visitors attending domestic performances and the reception of foreign visitors overseas. Based on an understanding of the live entertainment experiences and challenges faced by visitors to Japan, the project will formulate measures that the Tokyo Metropolitan Government should implement in the future.

• Senior ConsultantAtsuyoshi Okamoto

This project involves collaborating with Atomi University and Toyo University to conduct an Instagram-based “treasure hunt” survey of the peninsula region to highlight its appeal and attract younger audiences, followed by an event in the city center to share the region’s charms—as identified through the survey—with city residents.

• Senior ConsultantAtsuyoshi Okamoto