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Chief Consultant

Shinobu Ozawa

Shinobu Ozawa
Drawing on his experience in corporate business, tourism product development, inbound tourism to Japan, and roles at the United Nations World Tourism Organization (UNWTO), he sees the 2030 Sustainable Development Goals (SDGs) as a catalyst for change. Taking a sustainability-driven approach, he is actively involved in regional tourism planning, supporting sustainability initiatives, and conducting a wide range of research and surveys.
専門領域

経歴

He was born in Osaka Prefecture in 1974 and spent his childhood in Costa Rica and Panama in Central America. He graduated from the School of Education at Waseda University in 1998. In 1998, he joined the Japan Travel Bureau (now JTB Corp.), where he worked in sales, domestic travel product development, and inbound tourism. In February 2017, he was seconded to the United Nations World Tourism Organization (UNWTO) on the recommendation of the Japan Tourism Agency. For three years, until March 2020, he served as a Senior Project Specialist in the Asia-Pacific Division, acting as the UNWTO’s liaison with tourism authorities in the region. In April 2020, he took on his current position, where he is responsible for the global tourism sector, a role he continues to hold today. He holds a Professional Certificate in Sustainable Tourism from the Global Sustainable Tourism Council (GSTC).

プロジェクト実績

担当プロジェクト

Madrid City and the Community of Madrid
2024年

Operations of the Japanese Secretariat for the "Only in Madrid: Fall in Love with Madrid" Campaign, a promotional initiative encouraging Japanese visitors to Madrid, Spain

As part of a promotional campaign to encourage Japanese visitors to Madrid, Spain, we implemented various initiatives, including a "B2B event highlighting the appeal of Madrid," "advertisements displayed on a chartered Yamanote Line train," "a campaign targeting credit card holders of major department stores," "digital signage displays in Hibiya," and "promotional content on TVer."

Japan Tourism Agency
2022年

FY 2022 Japan Tourism Agency "Project to Promote and Raise Awareness of Green Tourism"

Based on a survey of domestic and international systems and case studies, we clarified the significance of green tourism, specific initiatives, and the benefits of implementing them. We also held a symposium to present the domestic and international case studies compiled through the survey, thereby promoting awareness and understanding among relevant stakeholders in Japan.

UNWTO (United Nations World Tourism Organization)
2022年

Events Related to the 7th UNWTO (United Nations World Tourism Organization) World Forum on Gastronomic Tourism

We provided substantive support for the 7th UNWTO (United Nations World Tourism Organization) World Forum on Gastronomic Tourism (December 2022) and assisted with the organization of the steering committee and other related meetings.

Tokyo
2022年

FY 2022: Tokyo Metropolitan Government Bureau of Industry and Labor “Commissioned Study on Promoting Sustainable Tourism”

We conducted a longitudinal study of indicators for promoting sustainable tourism, surveyed leading domestic and international examples, and proposed new indicators for future policy initiatives.

incorporated association
2022年

FY 2022 Local Government "Review of Progress on Sustainable Tourism Project Plans"

We managed the progress of the "Sustainable Tourism Business Plan" and provided support for updating its content to reflect current conditions.

Ministry of the Environment
2021年

Project to Develop a Basic Plan for Establishing and Improving New Cross-Country Routes in the Southern Region of Chubu Mountain National Park for FY 2021

We are supporting the development of a tourism plan for the region from the perspective of sustainable tourism, with the aim of establishing a new tourist route connecting Matsumoto and Takayama.

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JTB Tourism Research & Consulting Co.

Public Relations, Corporate Planning Department

105-7106 Japan　1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo6F Shiodome City Center,

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