He graduated from the University of Tokyo in 1982 and joined Nippon Travel Agency Co., Ltd. (now JTB Corp.). During his career, he gained experience in travel sales, sales promotion, business planning, incentive travel planning, human resources, and IT strategy. In 2001, he established Tourism Marketing Research Institute Co., Ltd. and assumed the position of General Manager of the Marketing Division. After serving as President and CEO of the company in 2009, he became Managing Director of JTB Tourism Research & Consulting in 2012. Following the Great East Japan Earthquake, he shifted his professional focus to disaster prevention, crisis management, and recovery support in the tourism sector, becoming one of Japan’s leading experts in tourism crisis management. He has been responsible for developing tourism crisis management plans and manuals, including the “Okinawa Prefecture Basic Plan for Tourism Crisis Management” and the Japan Tourism Agency’s “Guidelines for Preparing Tourism Crisis Management Plans,” as well as planning and conducting tourism crisis response exercises and training programs. In recent years, he has also focused on supporting the development of business continuity plans (BCPs) for tourism businesses. In April 2020, he assumed the position of Representative Director of the Tourism Resilience Institute.