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Senior Consultant

Yibo Kang

Yibo Kang
Drawing on his practical experience in the hospitality industry and his academic research in China, the United States, and Japan, he specializes in global business, working with governments and international organizations, and supporting sustainable tourism development.
専門領域

経歴

After earning a Master of Business Administration (MBA) in Hospitality Management from Johnson & Wales University in the United States, he joined the Grand Hyatt Shanghai in China, where he served as an Event Sales Manager. After completing a Master’s program in Tourism Studies at the Graduate School of Tourism Studies, Rikkyo University, he took on his current position in April 2020. Leveraging his experience in multiple countries, he focuses on consulting in global tourism business and sustainable tourism development. He holds a Professional Certificate in Sustainable Tourism from the Global Sustainable Tourism Council (GSTC).

プロジェクト実績

担当プロジェクト

Madrid City and the Community of Madrid
2024年

Survey on Japanese Travelers' Perceptions of Madrid and Implications for Promotion

We conducted a survey aimed at promoting outbound travel from Japan to Madrid. After analyzing the preferences, travel motivations, and barriers faced by Japanese travelers, we assessed the market potential by comparing these findings with the local reception environment and the appeal of tourism resources. Based on this analysis, we explored effective promotional strategies and directions for developing travel products tailored to the Japanese market.

Private companies
2022年

Survey on Consumption Trends Regarding High-End Ryokan Among Japanese People

We conducted a survey and in-depth interviews focusing on the consumer behavior and brand awareness of Japanese ryokan guests to identify market growth and investment opportunities, thereby supporting decision-making regarding investment strategies.

UNWTO (United Nations World Tourism Organization)
2022年

Events Related to the 7th UNWTO (United Nations World Tourism Organization) World Forum on Gastronomic Tourism

We provided substantive support for the 7th UNWTO (United Nations World Tourism Organization) World Forum on Gastronomic Tourism (December 2022) and assisted with the organization of the steering committee and other related meetings.

Foreign organizations
2022年

Survey on Outbound MICE

We analyzed the needs, current practices, and future trends of Japanese companies regarding MICE activities overseas. We conducted a survey to understand the needs of Japanese people interested in working remotely abroad and developed promotional strategies to attract them.

incorporated association
2022年

FY 2022 Survey on Challenges in the Tourism Sector in the ASEAN-India Region

We collected and organized basic information on the tourism sectors in India, Indonesia, the Philippines, Thailand, and Vietnam, and conducted on-site interviews with experts in each country regarding challenges in the tourism sector. We identified local challenges and examined and organized strategies for addressing them.

Japan Tourism Agency
2021年

Survey on the Resumption and Recovery of Overseas Educational Trips

With an eye toward the post-COVID era, we will continue our research efforts aimed at resuming and revitalizing educational travel from Japan to overseas destinations. We will develop communication tools to promote travel and explore future directions.

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JTB Tourism Research & Consulting Co.

Public Relations, Corporate Planning Department

105-7106 Japan　1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo6F Shiodome City Center,

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