Shaping the Future of Human Connections
We design meaningful connections beyond tourism—creating value for people, communities, and society.
Our Philosophy
Latest Updates
Highlights
Newsroom
The “Miyakojima Co-creation Forum 2026,” which connects Miyakojima City in Okinawa Prefecture with companies in the Greater Tokyo Area, will be held on November 19 in Yurakucho, Tokyo (Deadline: November 12)
We have published the “Report on Participation in the GSTC 2026 Global Sustainable Tourism Conference”
Our Researcher Spoke at the PATA Seminar Held During Tourism EXPO Japan 2026
We have published the column “The Next Phase for a Tourism-Driven Nation, as Reflected in Regulations on Private Lodging.”
We have published the column “Part 2: The Current State of Business Succession at Family-Run Regional Inns—Conditions for Successful Succession Within the Family and to Third Parties (M&A).”
Articles & Insights
Tourism Statistics
We provide the latest tourism statistics and related data through clear, easy-to-understand visualizations.
(Inbound)
Foreign Visitors to Japan
Aug 2026: Estimated figures
3,098,900 visits
YOY-9.6%
YTD 202627,626,300 visits
(Outbound)
Japanese Travelers Abroad
Aug 2026: Estimated figures
1,588,597 visits
YOY-3.6%
YTD 20269,724,500 visits
Our Expertise
We provide end-to-end support, from research and analysis to consulting.
JTB Tourism Research & Consulting Membership Program
Register for free to access exclusive reports, datasets, and our monthly newsletter.
Get Access to Exclusive Insights and Articles
Members-Only Reports & Data Resources
Monthly Newsletter