Masaki Yamashita

Our Consultants
Masaki Yamashita

Fellow

He specializes in developing strategies for regional revitalization through tourism, human resource development, and travel product development. In recent years, he has also conducted research on sports tourism and adventure tourism. As a Regional Revitalization Evangelist for the Cabinet Office, he contributes to nationwide tourism promotion efforts. He also serves as a speaker and moderator at seminars and forums, and as an instructor for tourism-related training programs. In addition, he acts as a tourism advisor to government agencies and DMOs, serves on committees related to tourism and regional revitalization, and delivers lectures at universities and other educational institutions.

専門領域

経歴

He joined JTB Corporation in 1993. He led company-wide regional exchange projects to revitalize local communities through tourism, overseeing planning, research, and travel product development for tourism promotion across Japan. In 2017, he served as Head of the Japan DMO Support Office at JTB headquarters, where he was involved in the establishment of DMOs nationwide. He has held his current position since April 2018. He is certified as a Regional Revitalization Evangelist by the Cabinet Office.

主な要職・公職

Cabinet Office Regional Revitalization EvangelistSince 2014
Member, Public-Private Partnership Council on Sports Tourism, Japan Sports AgencySince 2017
Executive Director, Japan Food Culture and Tourism Promotion Organization (General Incorporated Association)Since 2017
Director, Echigo-Tsumari Satoyama Collaborative Organization (NPO)Since 2014
Director, DMO Promotion OrganizationSince 2017
Member, Fukuoka City Accommodation Tax Review Committee2018

プロジェクト実績

担当プロジェクト

Mihama Town, Fukui Prefecture

2024年

FY 2024 Mihama Town Tourism Advisor Services

Advisory Services on Tourism Initiatives for Mihama Town, Fukui Prefecture

FellowMasaki Yamashita

Okinawa Prefecture

2024年

FY 2024 Project to Develop High-Value-Added Inbound Tourism Destinations: Commissioned Project for the Promotion of Adventure Tourism

Market research, human resource development, product development, and other activities aimed at promoting adventure tourism in Okinawa Prefecture and the Amami region of Kagoshima

FellowMasaki Yamashita

Mihama Town, Fukui Prefecture

2024年

FY 2024 Mihama Town Lake Center Operations Project: Development of a Management Strengthening Strategy

Strategy development for strengthening the management of the Mihama Town Lake Center.

FellowMasaki Yamashita

Japan Adventure Tourism Association

2023年

Project to Enhance Adventure Tourism Utilizing Akiyoshi Cave and the Akiyoshidai Plateau

We provide consulting services for the development of adventure tourism products utilizing Akiyoshidai and Akiyoshido Cave, as well as training for tour guides.